Kobi Gershoni

Co-Founder and Chief Research Officer at Signals Analytics. Signals Analytics utilizes and analyzes external big data to reduce the risk and increase the probability for success in building and launching new products. We have developed the Signals Playbook™: an intuitive web-based platform that delivers a set of applications that seamlessly connects New Product Development (NPD) strategic insights to the underlying analyses and data. Our platform collects, analyzes and connects the dots between external big data on the web across source types: consumers, products, markets and technologies. This enables decision-makers to gain insights from data in a way that could not be done before. Signals Analytics is disrupting the Consulting and Market Research industries by providing highest quality of strategic insights at a much shorter time frame (days vs. months), at a fraction of the cost, and allowing for ongoing monitoring of the client's product ecosystem. Our clients are product / category managers and innovation teams in over 30 of the Fortune 1000 pharmaceuticals, medical devices, consumer packaged goods and food and beverage companies.