Judy Huang, MBA

I am a product marketer who loves to create innovative solutions that exceed business goals. I combine market research, competitive intelligence, financial analysis, and customer insights to develop new offerings. My core competencies include marketing strategy and execution, marketing communication, product development, product marketing, and content creation for Big 4 consulting and Fortune 100 consumer packaged goods and healthcare companies. HIGHLIGHTS CONSUMER & INDUSTRY KNOWLEDGE Conducted market and competitive research, created use case scenarios, and analyzed consumer issues. MARKETING COMMUNICATIONS & CONTENT CREATION Created professional and personal blogs, white papers, and sales collaterals as part of branding strategies. MARKETING STRATEGY Created consumer segmentation, pricing strategies, and integrated marketing strategies to target consumers and add incremental sales. MARKETING TACTICS Built brand positioning, implemented digital marketing campaigns, and championed consumer promotions. OPERATIONS IMPROVEMENT Documented process workflows, created gap analysis, and recommended process streamlining opportunities based on industry standards, capacity needs, and company vision. OPTIMIZATION & CONSUMER INSIGHTS Analyzed ROI of marketing spend. Enhanced product mix, conversion, and consumer experience based on findings from web analytics. Generated surveys to explore consumer brand associations and develop customer segmentation. PRODUCT DEVELOPMENT & NEW PRODUCT LAUNCH Evaluated market potential for white space opportunities. Tested product concepts using focus groups and expert panels. Repositioned product portfolio and launched new products. SOCIAL MEDIA MARKETING Developed viral Facebook, Twitter, and Youtube content as part of a digital marketing strategy.