John Serrao

John Serrao

I have been leading large-scale web development projects for over ten years, focused on improving user experience in scalable web applications that address real-world needs.

Website: http://reqjested.com
LinkedIn: https://www.linkedin.com/in/johnserrao
Twitter: http://twitter.com/nutritionwndlnd
DC
Member since December 11, 2014
  • About
Education
2004 University of Texas, Austin , BA , Humanities, Economics and Communications
I am a(n):

UI Engineer & Product Owner

Companies I've founded or co-founded:
Jolly Green Designs, Goodtruck
Companies I work or worked for:
Rock Creek Strategic Marketing
Achievements (products built, personal awards won):

UX on White House Petitions, USAID.gov, Goodtruck.us, FTC.gov - others

If you're an entrepreneur or corporate innovator, why?

I want to change the world.

My favorite startups:

Kickstarter, Pocket, Trello

What's most frustrating and rewarding about entrepreneurship/innovation?

You have to go for broke to make it work. Sometimes you go broke, sometimes you make it.

What's the No. 1 mistake entrepreneurs/innovators make?

Building before assessing need.

What are the top three lessons you've learned as an entrepreneur?

1) You can't do it alone.
2) It takes 2-3X longer than you think to raise money.
3) You better have some savings before you go all-in.

Full bio

One of my longer-term goals is to unite the worlds of medicine and agriculture with scalable, technological solutions that dramatically bring down the cost of quality food and help reverse the trend of chronic disease in the United States.