Jennifer Martin

Jennifer Martin

Member since September 28, 2010
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If you're an entrepreneur or corporate innovator, why?

I want to invent something cool.

What's most frustrating and rewarding about entrepreneurship/innovation?

It's a lot of responsibility, and I have to get good at so many different things in order to make the business what I want it to be.

What's the No. 1 mistake entrepreneurs/innovators make?

Underestimating the complexity involved with getting goals met.

What are the top three lessons you've learned as an entrepreneur?

1. No one will ever care as much as I do, meaning their work won't reflect the same level of personal investment. 2. Everything costs more and takes longer than it seems like it should. 3. The communication skills and reliability of hired workers is as important as their skill sets.