Hernandez Britto

Hernandez Britto

Co-founder and CEO at Cient.co - The place to learn arts and design. MBA at UCLA Anderson School of Management Professional background: Deloitte, Ernst & Young, and eBay

LinkedIn: www.linkedin.com/in/hernandezbritto/
Los Angeles, California, United States
Member since August 17, 2014
Quote
Design should be the perfect combination of nature, functionality, and humanity. Quote_down
  • About
Education
2015 UCLA Anderson School of Management , MBA , Business

I am a(n):

Entrepreneur

Companies I work or worked for:
Deloitte
Achievements (products built, personal awards won):

Entrepreneurial Studies Scholarship - UCLA Anderson
Interview on major radio station about Cient.co

If you're an entrepreneur or corporate innovator, why?

I just can't avoid it.

My favorite startups:

Whisper, Box, Uber

What's most frustrating and rewarding about entrepreneurship/innovation?

Frustrating: When you find out that you can't satisfy the the entire market with the same type of product.
Rewarding: When you build a product that can entirely satisfy each customer on a market segment.

What's the No. 1 mistake entrepreneurs/innovators make?

Lost of focus on what matters for the customer.

What are the top three lessons you've learned as an entrepreneur?

1- Simplicity;
2- Focus;
3- If you can't sell your idea to your own team, you can't sell it to anybody.

Full bio

Entrepreneur and former management consultant specialized in the technology industry, Hernandez spend 4 years working for the multinationals Deloitte and Ernst & Young (EY), supporting technology companies designing and implementing their marketing and operations strategies, also pursuing new opportunities to monetize and increase revenue. He also holds a two years finance specialization from Fundação Getúlio Vargas one of the most respected educational institutions in Latin America, a Bachelors degree in Business Administration, and he is currently an MBA candidate at UCLA Anderson School of Management, focusing his studies in Entrepreneurship and Technology Management.

His professional work experience includes working with vertical management and strategy for eBay and with mobile technology on demmand for Brick Software S, a startup he created on 2012.