Doug Schorr

Our primary goal is to help you put your finger on the pulse of the current attitudes and behaviors of your target customer. We do this by conducting qualitative marketing research utilizing a variety of innovative techniques to obtain in-depth, directional, and actionable research findings. We can help you put together your research project from start to finish by defining project goals, identifying the target audience, designing the appropriate methodology, conducting the research, analyzing the results, providing a report of findings, and offering assistance with implementation through strategic consulting. In addition, we also offer various types of creative facilitation, brainstorming and ideation sessions to help you generate new concepts, refine existing concepts, or completely shift current thinking out of the box.

SERVICES INCLUDE
Focus group moderation; In-depth interviews (IDI's); Dial testing (real time interactive feedback); Usability testing;
Ethnographic research; Field/Project management; Research design/methodology; Data analysis/Report Writing; Online Surveys; Research Parties; Presentation of Findings; Ideation/brainstorming, creative facilitation; and Strategic Consulting.

Offering Project Management expertise for Marketing Research and ERP/IT related engagements. Also conducting ERP implementation assessement reviews, needs analysis, vendor selection and review services.

Specialties

AREAS OF EXPERTISE
Entertainment/Media; Consumer Products; Toys/Games; Information Technology; Advertising/Positioning; Brand Image; Business-to-Business; Restaurants/Fast Food; Health & Beauty; Wine & Spirits; Audio Equipment; Mobile Entertainment Products and Services; Consumer Electronics; & Sensitive Topics