Balakumar Saravanavel

Balakumar Saravanavel

"Digital Marketing Professional" who works in SEO, SMO, SEM, SMM & ORM. I have been using digital tools like Adobe Marketing Cloud, Google Analytics Premium & Google Webmaster Tool, Google Tag Manager Tool, Facebook Ads Manager & Google Ads Tool!

Chennai, India
Member since September 27, 2019
I do Digital Marketing, Analytics, SEO, Google Ads, Adobe Analytics, Ensighten, Adobe Launch, Facebook for Business etc etc Quote_down
  • About
Investor interests
Type of investor Seed Fund
Typical investment size Under $25,000
Categories of interest
Locations of interest
Credentials None
Digital Marketing Analytics SEO Google Ads Google Analytics Adobe Analytics Adobe Launch Ensighten Facebook for Business

My favorite startups:

Doxtro, BookMyHairStylist, Venper Academy

Full bio

As a digital marketing professional, I'm largely involves in defining digital strategies, methodologies and process flow that should meet desired business goals on social platforms Twitter, Facebook, LinkedIn, Pinterest & also on Google+ platform.

Ultimately, our goal will be generating traffic to get more business through digital platforms.

As a Digital Analytics lead, I'm involving in Analytics account set up and code implementation to measure and track meaningful insights that can majorly helps in decision makings. I will define Goals, Segmentation, Dashboards & Calculated metrics to open the door to do maximum analysis over user/customer behavior over Web & Mobile apps.

Besides, I'm responsible for eCommerce daily, weekly, monthly and quarterly report distributions to various levels of eCommerce product managers who closely works on digital marketing campaigns. Those campaigns ultimately pull traffic to Websites and/or Mobile Apps.

I'm thinking myself as a "Better communicator & Better in handling conflict oriented cases & better Decision Maker"

Expertise in Analytics and Marketing Tools and Technologies:

Digital Analytics:
Adobe Omniture – Sitecatalyst
Adobe Discover – Advanced Analytics
Adobe - Report Builder
Google Analytics

Tag Management:
Google Tag Manager
Dynamic Tag Management(Adobe Launch)

Digital Marketing:
Adobe Target Personalization
Google Ads
Facebook for Business/Facebook Ads Manager
Adroll - Remarketing Tool
Bing Ads

Also I have been working on projects that are looking to increase conversions through remarketing or retargeting by Adroll & Adwords!


I worked as a consultant for the below clients

Doxtro - App for Doctor Consultation and Medicine Subscription

BookMyHairStylist - App for Salon and Spa Appointment Booking

Venper Academy - NEET and IIT JEE JAM Coaching Center