Avni Kansara
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Becomingus002

Avni Kansara

I am a second year MBA student at UC Irvine, concentrating in Marketing. I am also the manager for the 2012 UCI Business Plan Competition. I have always been drawn to entrepreneurship.

Irvine, California, United States
Member since May 18, 2011
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Practice doesn't make perfect....it makes improvements. Quote_down
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Education
2012 UC Irvine , MBA , Business Administration, Marketing
2006 UC Irvine , BA , Psychology and Social Behavior

I am a(n):

Aspiring entrepreneur

If you're an entrepreneur or corporate innovator, why?

I want to change the world.

My favorite startups:

Groupon

What's most frustrating and rewarding about entrepreneurship/innovation?

The most frustrating thing about entrepreneurship is the instability, however the rewards of being able to control your own destiny certainly outweighs the negatives.

What's the No. 1 mistake entrepreneurs/innovators make?

Entrepreneurs are often strong willed and driven individuals which often lead them to holding on to a business idea that might not make much profitable sense.

What are the top three lessons you've learned as an entrepreneur?

1. Trust in yourself and your capabilities
2. Think things through...look well into the future and not just the present
3. Carefully select your teams

Full bio

I am currently a second year MBA student at the Paul Merage School of Business, desiring a career in Marketing. As a Psychology and Social Behavior major during my undergraduate education, I developed a passion for Marketing and understanding consumer behavior.

After receiving my undergraduate education, I worked with the UC Irvine Athletics Department as a Marketing Assistant where I assisted in the development and execution of various marketing initiatives aimed at increasing attendance at our sporting events. Later, I worked with another Non-Profit organization, the American Heart Association, as a Business Development Coordinator. In this role, I oversaw all the logistics of the 5K Heart Walk while developing new partnerships between local companies and the American Heart Association.

Throughout my career, my creative and relationship management skills have been crucial to my success. For example, at the UCI Athletics Department, we were constantly challenged to think creatively to create high-level marketing initiatives with limited resources. At the American Heart Association, I built strong relationships with the fundraising leaders to build a robust network of supporters for the American Heart Association in the community.

My previous experiences in marketing and development have really enhanced my passion for the field of marketing.