Andrew Humphries
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Andrew Humphries

Inspirational Co-Founder of The Bakery, the first dedicated accelerator for the marketing sector, enabling innovative companies get to market with major international brands at rocket speed. Boom!

London, United Kingdom
Member since October 30, 2013
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I am a(n):


Companies I've founded or co-founded:
If you're an entrepreneur or corporate innovator, why?

It's the best way of working there is, and the only way to create new employment for others.

My favorite startups:

I'm biased of course, but Invibe, BarPass, Digital Genius, CrowdEmotion, FutureAdLabs, Togeva, too many to mention!

What's most frustrating and rewarding about entrepreneurship/innovation?

Too many people don't know how to commercialise great ideas, and there are too many bad salespeople about.

What's the No. 1 mistake entrepreneurs/innovators make?

Misjudging the amount of time it will take to get to market.

What are the top three lessons you've learned as an entrepreneur?

1. Making revenue beats raising investment
2. Cash is vital.
3. It's important to love your co-founders.

Full bio

A corporate sales and marketing career within large IT organisations including Digital Equipment Corporation and Compaq culminated with Andrew as Sales & Marketing Director of Siemens Computer Systems where he was until 1999. Since then he has co-founded 2 successful technology businesses, growing them both in Europe and the US. In 2004 he successfully exited his last business via a trade sale to its largest client. An inspirational influencer and motivator, a fascinated student of the complex dynamics of motivation and happiness, Andrew has since been coaching executives, individuals, entrepreneurs and teams in business to achieve and exceed their highest objectives. Alongside this work, as a Dealmaker for the UK Government Global Entrepreneur Programme he uses his skills and experience to encourage Foreign Direct Investment in the UK and to help entrepreneurs and their businesses go global from a UK HQ. In London's Olympic year, 2012, as Tech City Champion, he supported London's Tech City Investment Organisation in fuelling the growth of the entrepreneurial ecosystem in one of the world’s fastest growing creative digital and tech clusters. As Co-Founder of The Bakery, the worlds first dedicated accelerator for the advertising and marketing industry, he provides the sales and marketing mentoring that helps the most innovative technology companies get to market at rocket speed.