Alicia Morga

Entrepreneur

I want to change the world.

Refleta, gottaFeeling, Consorte Media

The most frustrating part of entrepreneurship is that things always take longer than you would like. The most rewarding part is you get to create on a daily basis.

The number one mistake entrepreneurs make is not knowing themselves well. Great leaders are self-aware.

The top three lessons I've learned as an entrepreneur are

1. Trust your gut
2. You always have a choice
3. Everything you've ever wanted is just beyond your comfort zone

Alicia Morga is the founder of a new stealth consumer application company.  She is also the creator of the iPhone app gottaFeeling.  Formerly, she was the founder and CEO of Consorte Media, a digital media company focused on the Hispanic market and funded by The Mayfield Fund and Sutter Hill Ventures. Consorte Media was acquired by Audience Science in April 2010.

Consorte Media worked with advertisers such as Best Buy and Ford to help them reach Hispanics online via integrated, innovative advertising campaigns spanning display, search, direct marketing, mobile, social networks, video and email.  Consorte Media was ranked #4 in the Fast Company Readers Choice Awards, was named an AlwaysOn Global 250 winner, and was a finalist for “Best New Company” in the American Business Awards.

Prior to founding Consorte Media, Alicia was an investment professional focused on venture opportunities in the technology sector for The Carlyle Group's U.S. Venture Fund. She also worked at Hummer Winblad Venture Partners, where she focused on early-stage software investments. While at Hummer Winblad, Alicia served as VP of Operations for Napster and CEO of venture fund Zero Gravity Internet Group. Alicia has served on the boards of technology companies such as Ingenio, Ventaso, Secure Elements, Archetype-Solutions, Applied Semantics, Menerva Technologies and Discovercast.  Alicia has also been a corporate attorney for Wilson Sonsini Goodrich & Rosati.  She started her career as an investment banker at Goldman, Sachs & Co.  Alicia holds a J.D. from Stanford Law School and a B.A. from Stanford University.

With her insightful perspective on interactive advertising, Alicia is a sought-after speaker at industry events. She has spoken at SES New York, SES Toronto, SES San Jose, Ad:Tech Miami, Hispanic Retail 360, Multicultural Marketing Expo, The National Association of Hispanic Publishers Conference, Digital Hollywood Building Blocks and Digital Hollywood CES.  

Alicia has been widely recognized for bringing stringent methodology to Hispanic online advertising. In 2011, she was named a Young Global Leader by the World Economic Forum.  In 2009 she was named one of the Most Influential Women in Technology by Fast Company and in 2008 was named 10 Most Influential Latinos of Silicon Valley by the Mexican American Community Services Agency. She was also profiled in the February 2008 issue of Inc. Magazine and in the March 2008 issue of Fast Company.  She was featured as one of the country's top 20 under 40 in the August 2008 issue of Poder Magazine, and profiled as a technology pioneer in the December 2008 issue of Hispanic Business Magazine.

She was also featured in the book: “Building the Latino Future: Success Stories for the Next Generation”, published by Wiley and Sons. In addition, she regularly contributes essays to The Huffington Post, The Christian Science Monitor, and articles on online marketing to Adotas, DM News, and MediaPost. She also writes a regular column on leadership for Fast Company.