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Alex Ross

Alex Ross

CTO & Co-Founder at Enplug. Lead software engineer at the futures brokerage Cannon Trading and corporate finance analyst at Cisco Systems. Ross studied Chinese Language and Culture at UCLA while building web & mobile apps.

LinkedIn: www.linkedin.com/in/davidalexross/
Twitter: twitter.com/areteross
Others: github.com/aleross http://stackoverflow.com/users/1462907/aleross
Los Angeles, California, United States
Member since March 26, 2014
Quote
Be optimistic. It feels better. — Dalai Lama Quote_down
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Education
2012 UCLA , BA , Chinese Language and Culture

I am a(n):

Entrepreneur

Companies I've founded or co-founded:
Companies I work or worked for:
Achievements (products built, personal awards won):

Building an incredible team @Enplug. Automating the entire workflow @CannonTrading.

If you are an entrepreneur, why?

I want to change the world.

My favorite startups:

SpaceX, Github, Riot Games, Tesla

What's most frustrating and rewarding about entrepreneurship/innovation?

Frustrating - “Experience is something you don't get until just after you need it.” – Steven Wright.

Rewarding - staying true to your ideals and goals over the course of years, building a team and product you're deeply proud of. Working with the smartest, most motivated, most down-to-earth people in the world. Being the change you want to see.

What's the No. 1 mistake entrepreneurs make?

Not asking enough hard questions. Not talking to customers soon enough.

What are the top three lessons you've learned as an entrepreneur?

1. Question everything.
2. Building a company is one marathon made up of a million sprints.
3. Your team is everything, take care of them. Listen to them too.

Full bio

 

CTO and co-founder at Enplug, a Los Angeles-based technology company that operates the largest network of interactive social billboards inside restaurants, bars and other high-traffic locations. Previously he worked as a software engineer at the futures brokerage Cannon Trading and in corporate finance at Cisco Systems. Ross studied Chinese Language and Culture at UCLA.