Alejandro Quilici
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Alejandro Quilici

CoFounder & CMO @Reel • Tech + Content Creator • Adman by trade • Surfer by choice.

Los Angeles, California, United States
Member since August 15, 2016
Find out what people want instead of telling them what they need. Once you do, help them get it. Quote_down
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Credentials None
2010 Florida International University , MA , Global Strategic Communications
2010 Miami Ad School , MA , Creative Writing
2006 Syracuse University , BA , Television, Radio & Film

Companies I've founded or co-founded:
Companies I work or worked for:
Achievements (products built, personal awards won):

- 2013 Silver & Bronze Atlanta Addy for Coca-Cola Mix'On
- 2013 Moby Finalist for Coca-Cola Mix'On
- 2013 Webby Honoree for Coca-Cola Mix'On
- 2010 Student One Show Finalist for Nooka Intuitively Human
- 2009 Silver Winner at Regional Level Addys
- 2009 Gold & Silver Winner at the Miami Addys + Best of Show Finalist
- 2009 Silver Miami Addy for Pop Urself
- 2008 Grand Prix Winner at Festival Ascenso 2008 (Documentary)

If you're an entrepreneur or corporate innovator, why?

I believe great ideas belong out there, not locked in a drawer.

My favorite startups:

Airbnb, Slack, Evernote, Venmo

What's most frustrating and rewarding about entrepreneurship/innovation?

I'll to start with the good. Entrepreneurship depends on what you put into it. I find it very exhilarating to make things with little or no resources, because it challenges you, it pushes you to find creative ways to solve a problem ( to bring your idea to life). Yet, engrained in this experience is the challenge of pulling it off, and that in itself is a cause for frustration. That push and pull between creativity and frustration inevitably brings innovation.

What's the No. 1 mistake entrepreneurs/innovators make?

Give up way too early.

What are the top three lessons you've learned as an entrepreneur?

- Entrepreneurship is like riding a roller coaster (fortunately I like theme parks)
- Brand yourself too, you're building more than a brand/product/service/app
- Balance is important; work and play keep the doctor away.

Full bio

Alejandro’s experience ranges from film production to creative writing. Before starting Reel, he worked as a Creative Copywriter in NYC where he developed digital and traditional advertising communications for some of the country’s top brands.  Alejandro is passionate about creating meaningful content and technology. He also believes surfing is the best remedy to cure all ills.