Maxine J Horn

Maxine is CEO of British Design Innovation (BDI) the most influential membership organisation of its kind in the UK that represents many of the most qualified top-end product, service, innovative 3D packaging and high-end digital and brand designers in the world. In 2006 she created Open Innovation Challenge and working with Procter & Gamble and NESTA was instrumental in opening up the commercial relationship between corporate R & D departments seeking external innovation and professional strategic designers. She is a regular writer, commentator, opinion former, award judge and suppoerter of entrepreneurship.