John Logan

Entrepreneur

I want to change the world.

SafeGuard Guaranty

Feast and famine. Definitely not in that order.

Thinking they have enough time and money.

1. Everything takes longer than expected.
2. Everything costs waaaay more than you predicted.
3. Regardless of how well you plan, what you start out to do may not be what you end up doing.

John Logan is an experienced, multi-industry serial entrepreneur and new product developer.  Starting his first venture in 1982 at age 25, he has been a founder, partner or major contributor in four successful startups in the entertainment, publishing, HR software and insurance industries. 

One of the first civilian recipients of the "Hammer" award during the Clinton administration, for a joint project between the US government and the Yellow Pages publishing industry, Mr. Logan also spent 11 years with Ameritech and SBC (now part of AT&T) as Senior Director of New Product Development. During that time Mr. Logan also served as Chairman of the Direct Delivery Network, a consortium of all the major Yellow Pages publishers across the United States.

At Ameritech, Mr. Logan was accountable for more than $83 million in revenue and was responsible for consecutive years of record growth in the White Pages division.

At Peopleclick, recruited personally by then CEO, Curt Witte, to direct the development of the now world leading HR software organization's sales infrastructure, Mr. Logan was part of the executive team that led the fledgling startup's revenue growth from $1 million in 1999 to $42 million in recurring revenue in 2001, capturing 52 of the Fortune 100 as clients along the way.

Prior to incorporating SafeGuard Guaranty Corporation, as President of Business Benefits Solutions Network (formerly the Macedoin Consulting Group - an employee benefits/insurance development and research firm and brokerage agency), Mr. Logan spent four years thoroughly researching the insurance industry from the inside out at the executive level.  Working with industry giants like Aflac, Assurant (formerly Fortis), Mutual of Omaha and others, he was able to identify processes and business models that the conglomerate insurance companies use to ensure success of new product offerings.  As one of the top 50 (of 4200) Aflac broker/agents in North Carolina in 2004, Mr. Logan’s innovative ideas on Health Savings Account based products and large account targeting strategies granted him ready access to C-level decision makers at Aflac, and provided him with an insider’s view of the strategic analysis and product development processes at one of the most successful niche market insurance companies.

A published author and accomplished artist as well as an innovative entrepreneur, Mr. Logan focused his creative talent and exacting analytical skills to develop an insurance based product that provides both wealth creation and much needed financial protection for married couples worldwide.

Applying life insurance actuary statistical data to the Marriage Assurance market, Mr. Logan was able to create SafeGuard’s contrarian business model. The same business acumen and online marketing techniques that helped grow Peopleclick from a struggling start-up to a world leader will be applied to SafeGuard’s business strategies.

Unfortunately, Marriage Assurance policies were outlawed by changes in insurance laws. Since then Mr. Logan has become an advocate for financial literacy and is currently working on a follow-up to his best-selling book "The Millennial Money Tree - How to (literally) Insure Financial Security in Your Golden Years".