Darren is a
technology professional based in NY. He has a record of founding a
number of successful entrepreneurial ventures as well as holding a
number of positions at a number of large IT companies including GE
Capital IT and IBM Global Services.
He was part of the founding team that setup the new US operations of
FunkySexyCool, a mobile social network that had achieved moderate
success in Australia and Germany. He oversaw new partnership
development and provided strategy and was instrumental in assisting the
newly appointed Chief Executive navigate the challenging mobile content
landscape as well as appoint two key staff.
Darren also helped LiveEvents – a boutique interactive mobile marketing
outfit based in Sydney – create a presence in the North American market
during 2005. He secured a number of deals including an interactive
mobile TV service for a Mexican broadcaster and a Canadian sports media
company.
Before his move to the US, Darren raised capital, project managed the
development and built relationships with sports feed providers for
another of his startups, SportzSMS, whose technology was subsequently
licensed to a number of sports media organizations globally including
ESPN in the UK and Eurosport in France.
Darren’s most successful venture was when he co-founded Broadscope
Training Services which was Australia's largest training company in
2003 - with 110 staff, over 8000 trainees and $20 million revenue. He
was responsible for the drive and growth of the business and automated
the sales processes for the sales and marketing team of 25, oversaw the
branding strategy which increased the profile of the company which
subsequently drove double digit growth for the company via online,
radio, television and print media campaigns.
Darren holds a Associate Diploma of IT from Swinburne Institute and is
a member of the American Australian Association and Advance, both
professional networking groups for Australians living in the United
States.
Mobile/Wireless "2.0" expert. "Viral Loop" advocate, trend-spotting early adopter and technology aficionado. Intersect of mobile, marketing, web and technology. Extensive Rolodex VP/CXO mobile, marketing and internet and new media executives in US, Europe and Australasia. Strategic thinker, heavily focussed on profitability, monetization of users and social media strategies and implementation. KISS (Keep It Simple Stupid) approach to ensure mass adoption of usual vertical level thinking.