Beth Trier

Beth Trier


Website: www.triercompany.com
San Francisco, California, United States
Member since October 26, 2007
  • About
Education
University of Denver , BA
University of California, Berkeley , MA

Full bio

Beth Trier is Managing Director at Trier and Company, focusing on strategic positioning and new business development. With more than 20 years of experience in strategic communications, specifically dealing with technology clients, both start-ups and established enterprises. Her area of expertise within the technology sector includes: enterprise software, financial services, security, Web 2.0 and consumer.

Prior to Trier and Company, she was Vice President of Corporate Communications at North Systems, a software provider of Multi-Channel eBusiness solutions. As VP of Corporate Communications, her responsibilities included creating and executing external and internal communications strategies, product launches, analyst and press coverage, customer marketing programs, vertical markets programs development, and expanded corporate web site and external collateral materials.

On the agency side, prior to North Systems, Beth was Vice-President in the Technology Practice for Burson-Marsteller, the world's largest public relations agency. She was client leader for AltaVista, BEA Systems/Weblogic, Xerox (Document Software Group), DigitalThink, Documentum, Agilent, and Sun Microsystems International. At Burson, She played a lead role in developing the agency's new business initiatives in Silicon Valley, growing the Emerging Technology Group from 2 team members to a group of 13 and generating yearly revenues at 3.5M.

Before joining Burson, she was Senior Account Supervisor at Lois Paul & Partners, a leading public relations firm specializing solely in technology. Clients included such Fortune 100 companies as Sybase, Powersoft, Lotus, Hypercom Corporation, Shiva, Tivoli and SMART Technologies. She was responsible for driving the global corporate positioning and product launches for several start-ups including OMNIS Software, iChat Technologies and DASCOM. Additionally, she handled the opening and staffing of three new satellite offices for Lois Paul & Partners in Asia Pacific (Singapore) and Europe (London and Brussels).

Prior to working with public relations agencies, she spent several years as a media relations consultant to various technology and financial companies, responsible for products launches of such products as Apple's ‘Open Doc', ‘Claris' ‘E-Mailer' and Schwab's ‘Street Smart'.

From 1979-1987, Ms. Trier was an editor at the San Francisco Chronicle, covering the retail business market, both domestically and internationally.