Annette Shimada

20 years experience in communications and public relations, with specialization in media relations and strategic writing services for companies in the high technology B2B space and enterprise software applications arena. Runs Kickstart, a 10 year old boutique focused on the software-based start up community. 

Prior to launching Kickstart, was director of corporate communications at The Baan Company. Prior to that, was first employee at Horn Group. Clients included Vantive, PeopleSoft, Arbor Software, Avalon Software, Continuous Software, and Alantec. Work on these accounts ran the gamut of front-line media relations, program strategy development, team management, PR event management, and writing of all PR materials.