EveryZing CEO Tom Wilde: "we're the inverse of video search sites"

As traditional media companies rush to get their content onto the Web so they can sell ads alongside it, they face a serious problem -- how to help Internet users find their audio files and video clips.

Enter EveryZing, a company that inherited sophisticated speech-to-text translation technology from BBN, its former parent and a decades-old research firm that works with U.S. national security agencies.

Formerly known as Podzinger, the Cambridge, Mass.-based startup found some success indexing podcasts  so they could be searched more easily.

Last June, the company was relaunched after closing a $10 million Series B round from Accel Partners,  Fairhaven Capital and General Catalyst. EveryZing has broadened its market to include all multimedia files stored on the Web.

CEO Thomas Wilde says in this interview with Vator.tv that his company provides "media merchandising services." That's another way of saying EveryZing helps traditional media companies port their offline content onto the Web and put it in a form that can be more easily discovered.

"We're the inverse of Google video search, Blinkx and Truveo," Wilde says, naming just three of many companies, such as MeeVee and Pixsy, that search Web video. "We take videos and optimize them for search."

The startup, which has about two dozen employees, is using its latest funding round to scale its sales and marketing operations, according to Wilde.