Redbeacon launches Facebook, BigTent deals

Bambi Francisco Roizen · March 10, 2010 · Short URL:

Startup for local services leverages social communities and moves into distributed strategy

RedBeacon, an emerging startup with former Google employees as founders, on Wednesday announced a couple strategic moves to distribute its local jobs service. As part of its move to have a "white-label" service, RedBeacon has announced its first partner - BigTent, a social community for organizing groups with a lot of mothers as members. People seeking a local service will be directed to a co-branded page that will say BigTent on it, but will be powered by RedBeacon.

RedBeacon co-founder Ethan Anderson, who sat down with me recently for an interview, said this is just the start of the many partner deals they're seeking to establish.

Ethan also talked about RedBeacon's launch with Facebook whereby a RedBeacon user can get Facebook friends to recommend service providers. For instance, if a person is seeking a personal trainer, they can get their friends on Facebook to help whittle down which one is best. The way it works is that RedBeacon asks a user if they'd like to ask their Facebook friends for recommendations. Once a persons' request for a personal trainer gets three price quotes from a personal trainer, a notice is sent to their Facebook friends seeking recommendations about personal trainers. 

Ethan said that a recent Razorfish study showed that more than 70% of people share a recommendation with people at least once every few months. So his team is betting the activity from Facebook friends will help drive awareness for the company.

RedBeacon has been running on $200,000 in funding. Each founder (there are three) put in $50,000, and they also received $50,000 as being the winner of TC50 in 2009. They expect to announce some venture financing sometime this year.

See the interview for visuals on how the Facebook and BigTent integration works.

Image Description

Bambi Francisco Roizen

Founder and CEO of Vator, a media and research firm for entrepreneurs and investors; Managing Director of Vator Health Fund; Co-Founder of Invent Health; Author and award-winning journalist.

All author posts

Support VatorNews by Donating

Read more from our "Interviews" series

More episodes

Related Companies, Investors, and Entrepreneurs



Joined Vator on

Redbeacon will find the right business or person to handle any local service need. 

Request a service (e.g., gardener, carpet cleaner, dance instructor) and interested local providers will receive your request and respond with their price to do your job at the time and place you need it done. 

You can see information about each service provider, how much they'll charge for your job and book your appointment online with the one you like best. Best of all, it's completely free to use! 

Redbeacon launched in September 2009 and won the top prize at the 2009 TechCrunch50 Conference. 

Whatever you need. Done.


Joined Vator on

Thumbtack helps you accomplish the personal projects that are central to your life.

Whether you need to paint your home, learn a new language, or plan your daughter's birthday party, Thumbtack is the easiest and most dependable way to hire the right professional for your projects.

Get started by answering a few questions about your specific needs. Within hours, Thumbtack will introduce you to several available and qualified professionals. Compare custom quotes, reviews, and profiles and hire when you’re ready.

By connecting customers like you to the right pros, we enable independent professionals to grow their businesses and do what they love. We’re proud that many of our pros have doubled or even tripled the size of their businesses through Thumbtack.

Thumbtack is available nationwide for more than 700 project categories.


Ethan Anderson

Joined Vator on

Former Founder and CEO of MyTime and Redbeacon (TC50 winner acquired by Home Depot), Product Mgr on Google Video and Google Image Search, Strategy Director at and McKinsey & Co consultant.