Murad was appointed last week, succeeding founding CEO Stephanie TileniusRead more...
Interview (4) with CEO and co-founder Richard Rosenblatt on publishing the world's content
This is the fourth part of my interview with Richard Rosenblatt, CEO and co-founder of Demand Media, a new media company whose goal is to publish the world's commercial content.
In the first three interviews (conducted last fall), Richard first talked about Demand's innovative and scientific approach to content creation and Demand's financial outlook and whether an IPO was in its future and how Demand fits into the media landscape.
In this interview, Richard talks about why 'service journalism' is relevant to the consumer and importantly the "intent" of the consumer.
For instance, if someone wants to know how to eat well, they could read an article on Demand's Livestrong property titled Heart-healthy eating, which advise people to reduce the consumption of trans fat. Unless there's major health discoveries debunking this accepted fact, this article will be as good in future years as it is today. Additionally, anyone reading this article is likely to be interested in eating well and health issues. It's no wonder there's an advertisement for Kaiser Permanente on the article.
Many of these articles are churned out via Demand Studios.
Watch the interview for what Richard has to say about Demand's content and why the company hasn't been that acquisitive.
Support VatorNews by Donating
Read more from our "Interviews" series
Noah Medical, which has developed a robotics system for detecting lung cancer, recently raised $150MRead more...
The company just announced a $22.5 million round, bringing its total funding to over $43 millionRead more...
Related Companies, Investors, and Entrepreneurs
Joined Vator on
Demand Media is building a different type of new media company. With a proprietary media platform that powers the company's highly-trafficked domains and wholly-owned content media properties, Demand Media leverages cutting edge, user-driven publishing, community and monetization tools in its quest to define the next generation of new media companies.