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Cost-per-lead advertising model proves to be succesful
Selling users as leads at the time of user registration, can prove to be a succesful advertising model.
Pontiflex, a company that delivers cost-per-lead advertising, announced today they have raised $6.25 million in Series B funding. This round is led by RRE Ventures and backed by existing investors, New Atlantic Ventures and Greenhill SAVP.
The Brookyln based company currently serves some of the leading ad agencies in the industry including Universal McCann, Carat, Leapfrog Interactive and RUF. Pontiflex says it has hundreds of other publishers, advertisers and technology providers connecting through its platform.
Performance based advertising is a fast growing segment in Online advertising, Pontiflex argues that, according to the recently-released 2008 IAB PWC Internet advertising report, performance-based advertising accounted for 57% of the total online advertising spend of $23.4 billion, up from 51% in 2007.
With this round of funding, Pontiflex plans to strenthen its products and continue to keep its Online lead generation, “simple, effective and transparent.”
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Pontiflex is the first open and transparent cost per lead (CPL) market. Advertisers connect to interested consumers through Pontiflex and pay only for brand-specific marketing leads, not just clicks or impressions that might never convert.
Pontiflex AdLeads offers publishers, advertisers and agencies a single point of connection for CPL media buying, management and optimization. Because Pontiflex AdLeads is open, advertisers and publishers can use manage all of their campaigns (even those not generated through Pontiflex) for no charge. Because Pontiflex AdLeads is transparent, advertisers can optimize campaigns by mapping leads to their sources and increase returns even further.
Advertisers use Pontiflex to generate marketing leads for their newsletters, direct marketing campaigns, member loyalty programs and vendor-specific sales efforts.