Health optimization platform Lifeforce raises $12M

The company charges $129 per month to give people personalized health plans

The current healthcare system is fragmented, confusing, and it doesn’t provide proactive care: it’s common to for patients  to see multiple doctors, have reports in multiple places, and not have a clear plan on how to optimize their health or get ahead of potential health issues.

It's in this messy system that Dugal Bain-Kim saw an opportunity to provide a convenient, affordable, and effective way to take control of personal health, and so he co-founded Lifeforce, a clinically integrated health optimization platform which announced a $12 million Series A funding round earlier this week.

A Lifeforce membership starts at $349 for an initial baseline assessment, and $129 per month for membership thereafter. After they sign up, members are provided quarterly in-home biomarker testing which allow the company to design and deliver them personalized health plans. Members spend time navigating test results and health plans with the guidance of expert clinicians who help them understand their health and personal goals. Members also receive regular in-home diagnostic blood tests from registered phlebotomists covering the 40-plus biomarkers most important to physical, cognitive, sexual, and psychological performance.

The company then builds custom, digital portals to share test results, important information around what the patient needs to optimize specific areas, such as lifestyle adjustments, nutraceuticals, and hormone and peptide therapies customized to each member's biology and goals.

"We make it easy to manage and monitor your success. Member are additionally supported by personal health coaches that keep you on track throughout the experience," Bain-Kim told VatorNews.

"Becoming a Lifeforce member allows an individual to truly take control of their personal health. We provide a clear, easy to follow health optimization plan and are committed to setting our members up for success in their health journey."

The typical consumer for Lifeforce is someone who is 35 and older and who is passionate about taking control of their personal health, he explained. 

"They believe in a proactive approach to health and are committed to improving both their quality of life and health span. We have members, both men and women of all ages who want to get proactive, but they hit roadblocks with their usual physicians. They are often told they are too young to worry about their hormones when in fact they should be," Bain-Kim said. 

The new oversubscribed funding round was co-led by M13 and Peterson Ventures, with participation from Ridgeline Ventures, Rosecliff Ventures, and Seaside Ventures. The company was incubated by M13’s in-house venture studio, Launchpad.

Additionally investors include author and motivational speaker, Tony Robbins; author, physician, and engineer, Dr. Peter Diamandis; professional tennis player and founder of Serena Ventures, Serena Williams; medical advisor and Head of Strategy and Innovation of the Cleveland Clinic Center for Functional Medicine, Dr. Mark Hyman; obesity medicine physical scientist at Harvard Medical School, Dr. Fatima Cody Stanford; and National Hockey League player Scottie Upshall.

Lifeforce will use the funding to accelerate growth and expand its offering. The company is also working on developing data tools that will allow it to further improve the efficacy of its personalized programs. 

"We’ve spent the past year and half focused on a narrow set of organic channels and we’ve relied heavily on referrals and word of mouth. Now we’ll be investing in brand, strategic acquisition channels as well as establishing some high value partnerships in the health and wellness ecosystem," said Bain-Kim.

"Every three months we are testing our members and collecting information around key biomarkers so we have the largest set of proactive care metrics in the country. This data set tells a robust and comprehensive health story and as we collect more data we’ll learn how to better optimize health and significantly improve our overall programs."

The ultimate goal for Lifeforce it to be a catalyst for an entirely new way for people t proactively manage their personal health.

"In five years we want to have helped one million people live healthier, longer, more fulfilling lives. In ten years we want the idea of working with a proactive health partner to be the cultural norm," Bain-Kim said. 

(Image source: mylifeforce.com)