Ashish Mehta, CEO & Co-founder at Online Sales, on the "Future of Retail' podcast

Krysti Keener · February 13, 2023 · Short URL:

Online Sales is a company that drives retail media for retailers

Ashish Mehta, CEO & Co-founder at Online Sales on the Excelerate Champion Podcast

Ashish Mehta is the CEO and Co-founder of Online Sales, a company that helps retailers and brands support retail media (aka advertising). Ashish joined Bambi Francisco Roizen and Krysti Keener on the "Future of Retail" podcast, brought to you by Excelerate, a new podcast focused on taking a deep dive into the business of retail.

This podcast will bring on influencers and decision makers at large retail corporations as well as at innovative startups. Our goal for these podcasts is to understand how tech breakthroughs are radically changing retail – whether it’s the way brands and retailers understand their customers better or how the shopping experience can become even more convenient (beyond same-day delivery to your door and access to a near unlimited selection). 


- Online Sales helps retailers support sponsorship and other advertising channels for the brands they work with. Amazon generates 5-7% of its revenue from advertising on its website and accounts for 78% of all retail media in the US.(2021 numbers).

- Ashish says that brands get a higher ROI from retail media than advertising on search and social. This is because retailers have a better understanding of their audience via purchasing data. 

- One report shows retail media accounting for around 10% of total worldwide advertising spending. But retail media is expected to grow 60% by 2027.

- Ashish says that retail media accounts for 19% of advertising budgets for brands. This expansion of dollars took only 5 yrs vs a dozen years for search and 8-10 yrs for social. 

- Ashish says that 90% of spending in retail media comes from the long tail of brands, according to data from Online Sales’ customers. In one report, some 60-70% of retail media spend came from new retailers.

Thank you to our sponsors: Advsr; a boutique M&A advisory firm. They wrote the book on startup M&A called "Magic Box Paradigm: A framework for startup acquisitions." Go to to get your copy. Also thanks to Stratpoint, an outsourced engineering firm and Scrubbed, an online bookkeeping firm. If you need affordable and quality engineering and bookkeeping, check them out. We highly recommend them!

Subscribe to our podcasts to get our interviews and shows as soon as they're published! 

Support VatorNews by Donating

Read more from our "Podcast" series

More episodes

Related Companies, Investors, and Entrepreneurs


Krysti Keener

Joined Vator on


Ashish Mehta

Joined Vator on