Ashish Mehta, CEO & Co-founder at Online Sales, on the "Future of Retail' podcast

Takeaways:

- Online Sales helps retailers support sponsorship and other advertising channels for the brands they work with. Amazon generates 5-7% of its revenue from advertising on its website and accounts for 78% of all retail media in the US.(2021 numbers).

- Ashish says that brands get a higher ROI from retail media than advertising on search and social. This is because retailers have a better understanding of their audience via purchasing data. 

- One report shows retail media accounting for around 10% of total worldwide advertising spending. But retail media is expected to grow 60% by 2027.

- Ashish says that retail media accounts for 19% of advertising budgets for brands. This expansion of dollars took only 5 yrs vs a dozen years for search and 8-10 yrs for social. 

- Ashish says that 90% of spending in retail media comes from the long tail of brands, according to data from Online Sales’ customers. In one report, some 60-70% of retail media spend came from new retailers.

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