Tinder partners with Intellect to provide users with mental health care

People who use Tinder in Singapore and the Philippines can access Intellect for free for six months

I missed out on the whole online dating scene, having met my significant other long before these apps came on the scene, and that's not something I regret having heard plenty of horror stories from other people. If I were to have to start dating for whatever reason, though, I think I'd have to use them simply because that's where everyone else is: the number of people using online dating apps rose 35% since 2016, from 240.9 million dating app users worldwide to 323.9 million users. 

This is happening as we also have a mental health crisis happening all around the world, with anxiety and depression increasing globally by 25% in 2020 thanks to the pandemic.

That's why Singapore-based mental heath platform Intellect is going where people already are, announcing earlier this week that it teamed up with Tinder to give free online mental healthcare support to Tinder users in Singapore and the Philippines.

Users will have access to self-guided cognitive behavioral therapy programs and live coaching sessions with certified behavioral health coach until April 26, 2023. 

To receive free access to Intellect, Tinder members just need to look for the Tinder x Intellect profile card and and Swipe Right to receive a personalized message from Intellect. When they click on the message, there will be a link to download the Intellect app, and an exclusive code for them to register with.

This is not the first time Tinder and Intellect have teamed up; in 2021, the two companies partnered for the #BeThereForYou campaign where the two comloanies encouraged members to practice self-love, while giving free access to Tinder members in in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.

This year's campaign is called #FeelGoodLoveGood, and it aims to encourage young adult singles to find their authentic selves and prioritize their wellbeing. Partnering with Tinder is a good way to reach younger people, as of the app's 75 million monthly active users and 9.6 million subscribers in 2021, 60% of them are under 35 years old. When compared to Match.com, Bumble and eHarmony, Tinder has the highest user penetration in the 18-24 and 25-34 age bracket of all these apps.

On top of the other aspects of this partnership, the two companies also put together a panel session titled “Tinder x Intellect | How Exactly Do I Live, Laugh, Love?” that conducted as part of Intellect’s Mental Health Festival Asia event. The panel was made up of Intellect’s behavioural health coaches along with influencers such as Munah Bagharib and Andee Chua, and TeamSG athlete’s Constance Lien.

Founded in 2019, Intellect's mission to make mental healthcare and wellbeing support accessible for everyone.

The company, which serves over three million users and organisations globally, provides a self-care app and skill-building programs, certified behavioral health coaches, licensed psychologists and clinical care, and 24/7 access to support.

Intellect has raised $32.7 million in ventures funding from investors including Tiger Global, Insignia Ventures Partners, Y Combinator, HOF Capital, MS&AD Ventures, and East Ventures.

“As the world opens up massively to the idea of speaking about our mental health, we see the Gen Z population as a critical demographic that can drive the next phase of action: Seeking support, starting with themselves," Theodoric Chew, CEO and co-founder of Intellect, said in a statement.

"The youth today face different rising challenges around their mental health, and as such we are excited to further invigorate our partnership with Tinder for the second year running, to increase access to mental health support for our youth across Asia Pacific.”

(Image source: intellect.co)