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BVP's Steve Kraus; KP's Sam Brasch; GSR's Justin Norden; Zoom's Ron Emerson @ May 19 conference
Here's the second panel focused on venture investing and non-digital health companies like Zoom disrupting the healthcare ecosystem. On the panel were: Moderators: Dr. Archana Dubey (Global Medical Director, HP), Bambi Francisco Roizen (Founder and CEO, Vator) Speakers: Sam Brasch (Partner, Kaiser Permanente Ventures); Justin Norden (Partner, GSR Ventures); Steve Kraus (Partner, Bessemer Venture Partners); Ron Emerson (Global Health Lead, Zoom).
Here are some takeaways but best to watch the entire panel.
-- Areas outside the verticals focused on certain disease states? Digital therapeutics. Biggest challenges are figuring out reimbursements; getting providers to adopt these new solutions because they're not aware of them. There are some opportunities in horizontal plays as well, such as companies connecting non-clinical local services to provider groups to capture social determinants of health data or provide services (transportation, food) that play a role in our health. There are also a lot of new B2C or direct to consumer plays and new companies emerging to power and support these companies, such as Truepill, which is providing the backend infrastructure to enhance patient experiences. There are even new EMRs being created for B2C companies.
-- When trying to bring a product to market in healthcare, think about patient and provider satisfaction (do both sides like it)? Clinical efficacy (can the product deliver on its intent); ROI.
Future of Mental and Behavioral Health is brought to you by Vator and UCSF Health Hub. Thanks to our sponsors: Advsr, Scrubbed, Stratpoint. As well as BetterHelp, go to BetterHelp.com/Vator for 10% off BetterHelp. This podcast is also brought by Octave, your partner for mental health and emotional well-being. Learn more at FindOctave.com. Also thanks to NeuroFlow which is working with hundreds of healthcare organizations to provide best-in-class technology and services for the effective integration of behavioral health. Learn more at neuroflow.com). You may still register for our June 9 and July 14 events, which are part of the Future of Mental and Behavioral Health series.
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