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BVP's Steve Kraus; KP's Sam Brasch; GSR's Justin Norden; Zoom's Ron Emerson @ May 19 conference
Here's the second panel focused on venture investing and non-digital health companies like Zoom disrupting the healthcare ecosystem. On the panel were: Moderators: Dr. Archana Dubey (Global Medical Director, HP), Bambi Francisco Roizen (Founder and CEO, Vator) Speakers: Sam Brasch (Partner, Kaiser Permanente Ventures); Justin Norden (Partner, GSR Ventures); Steve Kraus (Partner, Bessemer Venture Partners); Ron Emerson (Global Health Lead, Zoom).
Here are some takeaways but best to watch the entire panel.
-- Areas outside the verticals focused on certain disease states? Digital therapeutics. Biggest challenges are figuring out reimbursements; getting providers to adopt these new solutions because they're not aware of them. There are some opportunities in horizontal plays as well, such as companies connecting non-clinical local services to provider groups to capture social determinants of health data or provide services (transportation, food) that play a role in our health. There are also a lot of new B2C or direct to consumer plays and new companies emerging to power and support these companies, such as Truepill, which is providing the backend infrastructure to enhance patient experiences. There are even new EMRs being created for B2C companies.
-- When trying to bring a product to market in healthcare, think about patient and provider satisfaction (do both sides like it)? Clinical efficacy (can the product deliver on its intent); ROI.
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Joined Vator onFounder and CEO of Vator, a media and research firm for entrepreneurs and investors; Managing Director of Vator Health Fund; Co-Founder of Invent Health; Author and award-winning journalist.