Today's entrepreneur: Jason Bornhorst

Steven Loeb · May 12, 2020 · Short URL:

A small, focused team can accomplish an incredible amount

Today's entrepreneur is Jason Bornhorst, co-founder and CEO of First Dollar, a company making Health Savings Accounts easy to understand and more consumer friendly.

The company eliminates monthly fees, while also stressing education among Millennials and Gen Z on how to maximize savings.

Bornhorst is a successful repeat founder passionate about making healthcare work as it should. His previous company, care coordination platform Patient IO, was sold to athenahealth in 2016.

He was also the CEO and co-founder of app development firm Mobil33t, which was acquired by Tonic in 2010. 

Bornhorst work experience also includes Expedia and Mobiata.

He graduated from the University of Michigan with a BSE in computer engineering and entrepreneurship.

I am a(n):


Companies I've founded or co-founded:

Patient IO, First Dollar

Companies I work or worked for:
Company exits (of companies you founded):
Achievements (products built, personal awards won):
Forbes 30 under 30, 2015
If you are an entrepreneur, why?

I want to change the world.

Why did you start your current company?

My co-founder Colin and I sold a company to athenahealth in 2016 and worked there for about 3 years on a variety of projects. athenahealth handles medical billing for ~10% of the US, and this experience gave us a front row seat to how the healthcare industry isn’t working for patients.

What's most frustrating and rewarding about entrepreneurship/innovation?

The most frustrating part is getting told no 1000x times.

The most rewarding part is proving that it can, in fact, be done.

What's the No. 1 mistake entrepreneurs make?

Not launching early enough.

What are the top three lessons you've learned as an entrepreneur?

1. Managing your own psychology is the hardest part of being an entrepreneur. Take care of your health & mind as a top priority.
2. A small, focused team can accomplish an incredible amount.
3. Persistence is most of success.

Support VatorNews by Donating

Read more from our "Today's Entrepreneur" series

More episodes

Related Companies, Investors, and Entrepreneurs

First Dollar, Inc.


Joined Vator on

First Dollar is the first health savings account (HSA) that saves consumers money by helping them find great health care for a fair price.


Jason Bornhorst

Joined Vator on

Successful repeat founder passionate about making healthcare work as it should. CEO, co-founder of First Dollar. Formerly athena, Patient IO, Expedia & Mobiata.