Today's Entrepreneur: Rob Simopoulos

We saw a major problem for the average small business operator where cybersecurity was challenging to understand and navigate. Many of them were hearing about their friend’s company getting hit with ransomware, or reading in their industry trade magazines about how having cyber protection in place was so important, but most of them just didn’t even know how to get started. We felt we needed to help these businesses by building a cybersecurity platform that they can use to help solve this problem.

It is very rewarding when you make a positive difference with a customer. I recently spoke to one and they were so excited to tell me how our company has really improved the cybersecurity at their business and even helped identify an attack. That’s an awesome feeling when our product and people have truly helped a customer!

Missing the pivot. Some entrepreneurs stay steadfast in one direction without ever looking up. In my experience, there are times in a business’s lifecycle where you have to make a pivot and change the direction of your business for the better. Sometimes they are large shifts and other times smaller, but you need to identify them and make that turn.

1. Build a team of people around you who are “smarter” and more experienced than you. Surrounding yourself with mentors and advisors can really help you with your business and guide you through challenging times.

2. Hire a team with skill sets beyond what you think you are currently looking for. With startups, there are many hats worn and the business grows quickly, people will need to step up into roles/activities. If you hire team members who can move into those new roles, it will make it much easier.

3. Don’t give up. As much as you have that voice in your head telling you to quit, always know that there is a way to get it accomplished.