Today's Entrepreneur


Today's Entrepreneur: Matthew Kropp

Making progress requires relentless pushing while also realizing that progress takes time

Innovation series by Kristin Karaoglu
November 21, 2018
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Today's entrepreneur is Matthew Kropp, co-founder and CEO of FR8Star. is a booking and dispatch platform for carriers and shippers moving heavy haul and open deck loads.We have streamlined the entire booking and dispatch process from end-to-end.

Matthew is passionate about digital innovation and building high-performing teams. He spent the first 10 years of career as entrepreneur building digital businesses in Internet 1.0 including Transplant Connect, the leading EMR for organ and tissue donation.

The following ten years Matthew honed people development and strategy skills at the Boston Consulting Group, focused on the Trucking and Technology sectors and the intersection of the two, as well as B2B pricing.

Matthew founded and now CEO of trucking logistics software startup, in 2015.

He received his MBA from The Wharton School and has a B.S. degree in Aerospace Engineering from UCLA.

Matthew is interested in mountain biking, backcountry skiing and performing science experiments with his two boys, including launching a GoPro VR rig to the edge of space.

I am a(n): Entrepreneur
Companies I've founded or co-founded: FR8 Revolution, Lot 11 Studios, Velodea, PRMTV, Transplant Connect
Companies I work or worked for: Boston Consulting Group, USWeb/CKS
Company exits (of companies you founded): Lot 11 Studios
Achievements (products built, personal awards won):

Transplant Connect is the leading electronic medical record for the organ and tissue donation industry - 70% of organs donated in the US are managed through our system.

If you are an entrepreneur, why?

I want to invent something cool.

My favorite startups:

Particle, IFTTT, Serverless, Amazon (hey I was building web applications in 1995 - they will forever be a startup to me)

What's most frustrating and rewarding about entrepreneurship/innovation?

There is nothing more exhilarating than conceiving of the world changed by your idea and then walking the path to that world from today. Ideas are the power behind all forward motion in society and entrepreneurs are the craftsman for ideas. Frustration is the time it takes to walk that path.

What's the No. 1 mistake entrepreneurs make?

Launching too late is death. Since no product survives first contact with the customer, get that contact as fast as possible. You can see the end of the path - what the world looks like with your idea fully realized. But what you can't see is how others react to your idea. That is only visible once your idea is out in the market. The sooner you can get contact with the customer, the sooner you realize that your mental model for the world is wrong. Don't despair! Your vision is still right - and you now know more about how to make it viable in the real world. But if you don't get your first idea out to the market quickly, you will be stuck living in your initial model of the world.

What are the top three lessons you've learned as an entrepreneur?

1. Launch early and often - our motto: Blow things up (and ask forgiveness later) 
2. Focus on getting the best talent and building a positive and distinctive culture 
3. Crack the whip and be patient - Making progress requires relentless pushing while also realizing that progress takes time

Related companies, investors and entrepreneurs

FR8 Revolution
Description: Book and Dispatch Heavy-Haul Freight is a booking and dispatch platform for carriers and shippers moving heavy haul and open ...
Bio: Matt is CEO of, the digital marketplace for flatbed and oversized truck freight. Bringing together 10 years startin...

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