Email service Mixmax introduces IFTTT-style rules to its platform

Josiah Motley · September 5, 2018 · Short URL:

With Mixmax Rules, users can streamline and automate much of the tedium found in daily tasks

If you are basically any person with a pulse, then chances are you spend more than enough time in email clients, chat clients, and various other programs that are supposed to streamline your job.

The problem is, with all of those services, things rarely ever feel streamlined. Whether it is missing an important email or copying information into a Slack channel, there is always something that needs to be clicked, dragged, or copied. 

Mixmax is a service that offers email tracking, scheduling, templates and more, and now, with Mixmax Rules, users can utilize an entirely new toolbox of features. Basically, if you are familiar with if-this-then-that (IFTTT) then you are well on your way to taking advantage of the tool.


Even if you're not, however, it should prove too difficult, as no coding is required and everything is done through a pretty intuitive graphical interface.

With Mixmax Rules you can connect services like Slack, Salesforce, and Docusign to streamline various processes. Say, for example, a customer emails you and they are a big spender and you have this documented through Salesforce. You can have rules to send SMS messages to your phone, giving those types of accounts priority.

You could also use it to make alerts in Slack when a new contract is finalized through Docusign. The possibilities are vast, and rules can even be stacked on top of each other to broaden the use cases.

To take advantages of these features you will need to be on Mixmax's "Growth" or Enterprise plan, but with that, you also get access to the API, which developers can use to expand the functionality. 


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Josiah Motley

Contributor at various blogs, with a focus on tech, apps, gadgets, and gaming.

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