How Your Startup Can Sell More Expensive Diamonds

Building a successful startup is never easy, but jumping into the diamond industry is crazy.

Building a successful startup is never easy, but jumping into the diamond industry is crazy. The fact diamonds are extremely expensive means it’s very cutthroat. Still, you’ve made your decision and there is no turning back.

You’ll need to find a way to grab your slice of the pie. How can you sell more diamonds than your competitors? Is there anything you can do to stand out? We’re going to focus on a few tips you must implement if you stand any chance of thriving.

Professional Photos Are an Absolute Must

Okay, I know this is something you’ll be told to do when you’re building any kind of eCommerce store. The reason they tell you to post professional photos is because you’ll be deemed more trustworthy, which will obviously result in more sales.

The same kind of thing applies in the diamond industry, but there is an additional bonus. When you’re posting high-resolution photos of diamonds potential buyers will be able to see the tiny differences in color. It will convince them to buy more expensive stones.

Beat the Competition By Offering Discounts

You’re lucky because you’ll be able to offer cheaper prices than offline stores. You won’t have the same kind of overheads they’ll have to deal with. Unfortunately, lots of large online diamond brands have been selling rocks on the internet for years.

How on earth will you be able to compete with them? Unless you mine the diamonds yourself you’ll have to undercut them on price. It’s not a tactic many entrepreneurs will recommend, but in this industry you don’t have a choice. Bump your prices up once you build a name for yourself.

You Can’t Be Afraid to Drop Ship Diamonds

Maybe your entire business is built around drop shipping, but let’s assume it’s not. If you want to stock your own diamonds there is only so many you’ll be able to offer. Sadly, there are so many different kinds, so your website will scare customers away.

They want a huge selection to choose from, which you won’t have on display. You can still sell any diamonds on your site if you’re willing to go through a third-party. Even though your margins will be lower on various rocks you’ll be giving the customers what they want.

Focus Your Energy On Great Customer Service

You’ll have to fight hard for every customer you acquire. It might take you years to start seeing results in the search engines. Content marketing is a great way to bring in business, but all the big companies seem to be jumping on it right now.

At some point you’ll start getting customers. Treat them better than you’ve ever treated anyone since you were born. You need to offer the best customer service experience possible. Friends listen to friends and word-of-mouth marketing can work wonders for you.

You Must Teach People Everything About Diamonds

If you’re building a diamond business you’ll know about the 4Cs, but your customers probably won’t. When someone is going to purchase an expensive item they’ll do an extraordinary amount of research. You can guarantee diamonds will fall into this category.

You want to build the ultimate diamond resource for one simple reason. Once someone reaches your website you don’t want them to leave. If they need to search around for information you haven’t provided them with, it’s unlikely they’ll come back.

The Long Road to Success Will Be Worth It

Once you finally succeed in the diamond industry you can give yourself a pat on the back. Your life is never going to be the same again. A small slice of a massive pie equals millions of dollars. Just be prepared to put in lots of hard work along the way.