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Blockchain company building YouTube for online education
When it comes to online education, there are a number of places you can go to learn the basics. However, there is no online project learning platform that teaches college students and professionals (who have passed the beginner stage) how to build complete products. LiveEdu is a decentralized peer-to-peer project learning platform for people to improve their job skills in future technologies. The blockchain education company is targeting the $165 billion global online education market. LiveEdu is building the YouTube for online education. They are taking one category out of YouTube and building it out into a bigger category of its own. Just as Twitch took the category gaming out of YouTube and built it into its own large vertical, LiveEdu is taking the category online education out of YouTube.
Unlike other ICOs, LiveEdu is an existing product with a monetization model and seasoned team. Dr. Michael J. Garbade leads LiveEdu as founder and CEO. Their core team has worked together since the company launched: Alex Zhukov and Ilya Toka. The team has worked for two years building LiveEdu and has gathered enormous insight on user acquisition, content management, monetization models, non-valuable uses cases, and market data.
The main participants in the network are project creators, viewers, moderators, API developers, colleges, schools, libraries, businesses and third-party online education companies. LiveEdu initially focused on building projects emphasizing the topic of programming. Programming currently remains the topic with the largest content volume. More than 13,000 project creators (streamers) have produced over 200,000 pieces of video content. In 2017, they expanded the number of topics by adding the seven new topics: game development, data analytics, design, augmented and virtual reality, artificial intelligence, cryptocurrencies and cyber security.
“The immediate business objective targets development of 10,000 projects with over 1400 projects for each of the seven topics. Our network will be opened for all topics in 2019.” – Dr. Michael J. Garbade, CEO.
LiveEdu is a marketplace that organically generates token demand (monthly subscription purchases). This means token price is not driven only by financial speculators on exchanges but by actual product usage and company growth.
The company plans to use tokenization as a key approach to solve their chicken-and-egg marketplace problem by incentivizing early project creators with a mix of EDU tokens and cash. Tokenization will enable LiveEdu to launch a native payment currency that is deeply embedded into the product and used for all payment transactions. Tokenization will also enable LiveEdu to reward site supporters, moderators and API ecosystem developers, using EDU tokens without spending any fiat upfront, which reduces business risk.
The LiveEdu ICO is set to begin on Jan. 15th 2018.
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