The Best Startup Trend to Look at Going Into 2018 and How to Get There

Michael Sanduso · October 12, 2017 · Short URL:

I want to be honest with you: I like how things are going in the world of business.

startup trends

I want to be honest with you: I like how things are going in the world of business. Granted, people are all worried about automation and robots taking jobs; worried about AI and ML taking over the human race. For the rest of us with entrepreneurial zeal, these things are promising developments.

As 2018 comes around, things are only going to get easier as automation technology will get better. And as we enter the new year in full gear, I want my readers to remember one thing: Startups don't generally go to the craps because of junk ideas. Usually, in most cases, startups sink due to a lack of execution, resources and planning.

And why is this, you ask? Usually, startups are lacking in terms of human and financial capital - things other larger enterprises have plenty of. As so many startups are beginning to find out, the only solution to this problem is automation. As far as getting the cash for automation technology, business loans are not hard to get.


Automation Is Better Than Searching for Fresh Talent

If you are a founder of a startup or involved in management, you are fully aware of how troublesome it can be to scale. More than likely, you do have an awesome idea and a small but growing market, but getting to the next level is not as easy as you once thought it would be. There is a saying that says, “It takes money to make money.”

If you want to grow from a startup to a big business, you need things you don't have: money and people.

If you haven't considered automation, then you should. This kind of technology allows your business to do more with less - you're able to smooth specific tasks and keep scaling without needing additional resources.


The Main Areas Your Startup Can Benefit From Automation

As you’re reading this article, there is a chance that you have read many articles about how automation can help your startup flourish but maybe just don’t know where to start. You may have questions like: Where is the best place to start integrating automation? Which automation tools are worth the money they’re asking me to pay? Here are a few answers.


Automate Your Marketing

There isn’t a company in the world who doesn’t look at marketing as the first thing they must focus on. Marketing automation, or marketing personalization as JumpLead likes to call it, is the process of streamlining marketing activities without compromising on warmth.

There was a time in the not too distant past that marketing automation technology was something only the big boys in business could afford to employ. Yet as automation technology gets better and more firms offer it, the price of such services have become much cheaper than before.

If you are experiencing rapid growth or want to experience growth in the future, your startup needs to adopt marketing automation right away. This is something that will boost your bottom dollar for sure.


Automate Your Human Resources

The likelihood a new startup having a Human Resources department is pretty low. Nevertheless, you need an HR department in order to manage things. The problem is that these require substantial preparation and involvement.

When you need to fill out forms and application, reviewing job applications and resumes and importing documents, automating your Human Resources can really give you a huge lift. It will handle all those tedious things you don't want nor have time to deal with. The awesome thing is, you don't have to sacrifice accuracy or quality while you're at it.

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Michael Sanduso

Michael Sanduso lives in Toronto, Canada. He is a freelance writer and editor, tech geek, and stay at home father.

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