Acquired.io launches new project, BAEX

Will be used to implement a new blockchain based form of ad tech

Technology trends and news by Josiah Motley
September 28, 2017
Short URL: http://vator.tv/n/4a39

There’s a lot of hype around cryptocurrency and the blockchain right now. It’s popping up everywhere and with this announcement from Acquired.io we'll be seeing new uses of blockchain in the form of advertising technology.

That’s the case with the BAEX Project from Acquired.io - a company that works in ad tech and channel management, ad operations, and budget allocation for user acquisition teams within the mobile sphere. BAEX (Blockchain Advertising Extensions) will be another suite of tools for teams with this new platform utilizing the blockchain to provide higher levels of transparency and lower costs to both publishers and advertisers.

The blockchain technology is trustless by nature, meaning that it doesn’t make you trust other people on the platform. With something like cryptocurrency and the blockchain, it allows for new types of transactions in the ad industry, which were not available before as there were obvious trust issues between parties and could be considered risky.

For example, trading lookalike audiences. A lookalike audience is a way to reach new people who are likely to be interested in your mobile application because they're similar to your best existing users. Lookalike Audience is a very powerful tool for targeting on Facebook and other social platforms. BAEX also enables targeting users with relevant signals, which are interests and purchases in Facebook, determining paying users. Signals about users in the global ecosystem of mobile applications are spread across all applications, and you need to find useful ones among them and collect them.

The primary issue for those transactions was the fact that advertiser has to pass their private metrics to the platform, and this information can be very interesting for their competitors. Through it they can find out how much the advertiser earns, which users are paying, they could initiate advertising campaigns targeting these users with no additional effort. In order to protect this information, BAEX applies cryptographic methods and the anonymization of clients and servers at the network protocol level.

The platform will use BAEX tokens to perform all transactions in the platform. Blockchain-based smart contract with regulate the processes and ensure the transparency. Before any payouts are made, the token is frozen until the publishers proves the goal of the advertiser has been met. This goal will typically revolve around a user installing an app that sells digital goods. Once completely, the token is transferred to the publisher’s balance.