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No. 1 Mistake: Thinking that just because you have a good idea, you're all set
Today's Entrepreneur is Amanda Karen Brief, Co-founder and CEO of my.flow. my.Flow Inc. is a women's health analytics company, working on a first-of-its-kind tampon monitor. Their product alerts its user as to the saturation level of her tampon via a notification on her phone. It takes the physical form of a small clip that the user can discreetly attach to her belt or undergarments, and insert her tampon string into.
Brief is ecstatic to be in a position where she is lucky enough to combine constant stimulation and problem solving with her deep passion of helping underserved populations - in this case, women! Last year she completed her Master of Engineering (MEng) degree at the University of California, Berkeley.
Here's a little about Brief:
Companies I've founded or co-founded: my.Flow
Achievements (products built, personal awards won):
If you are an entrepreneur, why? I want to change the world.
My favorite startups: Cotopaxi, HabitAware, Kindara
What's most frustrating and rewarding about entrepreneurship/innovation?
What's the No. 1 mistake entrepreneurs make?
What are the top three lessons you've learned as an entrepreneur?
How can you spin the constant risk of founding a startup as a good thing?
I recently cofounded my.Flow, Inc., a health analytics company focused on women's health. I am constantly utilizing the applied cross-disciplinary skills that my diverse academic background has cultivated. Last year I completed my Master of Engineering (MEng) degree at the University of California, Berkeley, which is a professional degree that combines business development and leadership with quantitative analysis.
When I'm not optimizing something or other, I enjoy singing a cappella, rock climbing, playing guitar, backpacking, camping, and playing board games. I am happy to provide references, discuss the reasoning behind my field switch, and help you out with any opportunities you are seeking through my connections.
my.Flow is competing in the Splash Spring. The top eight of the competition will compete live on stage at Splash Spring on May 12 at Scottish Rite Center, Oakland. Register here.
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All you have to do is take a look at the the latest Newsweek ("There Will be Blood - Get Over It," The New York Times ("Tampon of the Future,"), and The Guardian ("Fitbit for Your Period) and the Huffington Post ("This Company Wants You to Have Sex on Your Period") just within the past couple of weeks to know that there is at least one pressing pain point today that is underaddressed. Period.
From latest Newsweek: “In today’s world, if there’s nobody dying it’s not on anyone’s agenda,” says Venkatraman Chandra-Mouli, a WHO scientist who’s worked in adolescent health for the past 20 years. “Menstrual problems don’t kill anyone, but for me, they are still an extremely important issue because they affect how girls view themselves, and they affect confidence, and confidence is the key to everything.”
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my.Flow Inc. is a women's health analytics company, working on a first-of-its-kind tampon monitor. Our product alerts its user as to the saturation level of her tampon via a notification on her phone. It takes the physical form of a small clip that the user can discreetly attach to her belt or undergarments, and insert her tampon string into. The vast majority of women we've talked to wish this product already existed and in fact are surprised it doesn't!
Joined Vator onAs a Cofounder and the CEO of my.Flow, Amanda is ecstatic to be in a position where she is lucky enough to combine constant stimulation and problem solving with her deep passion of helping underserved populations - in this case, women!