Today's Entrepreneur: Dave Scott

David T. Scott’s professional experiences and natural talent for helping both growth companies and billion-dollar organizations succeed makes him one of the leading minds in marketing today. David, the author of The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI (AMACOM, 2013) – the definitive and comprehensive book on the new quantitative mathematics movement in marketing – has more than 20 years of marketing experience, serving as a top-tier marketing executive for Fortune 500 companies. Throughout his career, David has managed half a billion marketing dollars, and generated over 30 million marketing leads. He has shared his experiences and strategies with audiences at dozens of high-profile marketing related events such as Forrester CMO/CIO Summit, DMA Annual Conference, Argyle CMO Executive Forum, Leadscon (West and East), CMO Council’s Annual Retreat, and TechCrunch Disrupt among others.
 
Professional Experiences

Most recently, David was the CMO of ForeSee (acquired by Answers.com), a leader in customer experience analytics. There, he directed a successful team in executive thought leadership campaigns to generate high-quality leads. Prior to ForeSee, David was the CEO of Marketfish – a VC backed lead generation and cloud data company. Marketfish created an on-demand lead generation system that helped thousands of companies drive high quality leads. David also served as Vice President of Global Marketing and Strategy at Intermec, Inc. (NYSE:IN), where he was responsible for all global marketing strategy, and directed a team of 165 employees across 40 countries. With his successful use of lead generation strategies at Intermec, the CMO Council named David “Chief Marketing Officer of the Year.” Rising Stars 2014 - 191 Earlier in his career, he worked for the Global Services Division of PeopleSoft, Inc. (acquired by Oracle [NASDAQ:ORCL]) as Vice President of Marketing and Strategy. David’s marketing strategies resulted in PeopleSoft’s $2.4B Global Services Division achieving a 40% increase in leads in just two years. His management pedigree also includes PeopleSoft, AT&T Wireless, Boston Consulting Group and General Electric.

Education Experiences

In 2007, he was selected to participate in a mentorship with Philip Kotler, Professor Emeritus at the Kellogg School of Management at Northwestern University, considered by many to be the father of modern marketing. In addition, David has taught marketing courses at a number of universities, including the Wharton School, University of Michigan, Seattle University, and the University of Washington. He frequently speaks at conferences on the topics of Marketing ROI and Marketing Economics. David earned dual bachelor degrees in computer science and political philosophy from The College of William and Mary, and earned his MBA in Marketing at the Wharton School at the University of Pennsylvania, graduating with distinction. At Wharton, David was a Sol C Snider and Robert A. Toigo fellow.

Other Experiences

Currently, David sits on the boards of Direct Marketing Association, Goodwill and Powerful Schools and is a member of Rotary International. In 2007, he was named to the Puget Sound Business Journal’s “40 Under 40″ award. David recently returned to his native state of California where lives in San Francisco. In his spare time, performs standup comedy at many of the famous comedy clubs across the nation, having opened for Tracy Morgan, Nick DePaulo, and Jeanine Garafolo

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