Today's Entrepreneur: Rachel Fuller

Mitos Suson · January 22, 2016 · Short URL:

No.1 Mistake: Choosing the wrong person to work with

Today's Entrepreneur is Rachel Fuller, Co-founder and CEO of Feather. Feather is an online marketplace that helps families find, hire, and coordinate in-home senior care through a web and mobile app. Feather give families and caregivers the ability to control their relationship, which promotes more consistent care for seniors. We help seniors get great in-home and we offer caregivers more pay for their work.

Fuller is a first time founder and entrepreneur. She graduated from The University of Memphis—Cecil C. Humphreys School of Law last 2015. 

Here's a little about Fuller: 

I am a(n): Entrepreneur

Achievements (products built, personal awards won):
DEN Fellowship
Professor Emeritus Scholar, Memphis Law
Dean's Distinguished Pro Bono Service

If you are an entrepreneur, why? 
I love creative problem-solving and working with a team.

My favorite startups: 
Slidebean, Front Door, Ncrease, My College Stream

What's most frustrating and rewarding about entrepreneurship/innovation?

The most frustrating thing about entrepreneurship the constant questioning and doubt you get from yourself and others, but it also presents one of the most rewarding thing about entrepreneurship: proving yourself and others wrong.

What's the No. 1 mistake entrepreneurs make?

The number one mistake I and other entrepreneurs I know have made is choosing the wrong people to work with. Whether it's a a co-founder, team member, mentor, or investor, everyone that surrounds you and your company has the potential for influence, so make sure those are people you would want influencing your company.

What are the top three lessons you've learned as an entrepreneur?

1. Be confident 
2. Be prepared 
3. Show up

Full bio

I'm a native Tennessean, a Memphian since 2008, and a proud double alumna of the University of Memphis.  During law school, I studied Elder Law and did pro bono work with Memphis Area Legal Services' Elder Law Clinic.  I became an entrepreneur because I wanted to solve problems, not deal with the aftermath like I did in law.  Being an entrepreneur allows me to be creative and collaborative, and there's nothing more rewarding than seeing your company grow each day.

Feather is competing in the Splash Health. The top eight of the competition will compete live on stage at Splash Health on Feb. 23 at Kaiser Center, Oakland. Register here.

*Want to be included in our Today's Entrepreneur series? Email me:

Image Description

Mitos Suson

I am currently affiliated with Vator. I co-produce the Vator Events and enjoy the challenge. I am learning and growing a lot, being involved with Vator and I love it!

All author posts

Read more from our "Today's Entrepreneur" series

More episodes

Related Companies, Investors, and Entrepreneurs



Joined Vator on

Feather is a mobile marketplace that helps families find, hire, and coordinate in home senior care through a web and mobile app. Our technology connects seniors with capable and compatible independent caregivers who meet their specific needs and eliminates many of the overhead costs that traditional  senior care agencies have, and we pass these savings along to our users. Clients using Feather can save up to 25%, and caregivers can make up to 50% more than what traditional agencies offer.

With Feather, families can find the perfect caregiver for their loved ones on their terms and on their schedule.  There’s no waiting list or appointments necessary.  Every caregiver on Feather has certifications and experience, has passed a 7 year background check as well as a social and cognitive ability assessment, and has been personally interviewed by our team of experts.  On top of connecting you to trusted caregivers, Feather is available 24/7.  You can check in on your loved one and communicate with your caregiver through our web and mobile app anytime, anywhere.





Rachel Fuller

Joined Vator on