Today's Entrepreneur is Katharine VanderDrift, Co-founder and Software Developer at Healthiest, Inc. Healthiest, Inc. is a natural medicine cabinet. They are the definitive, natural, integrative and alternative health resource, empowering consumers with information and connecting them to treatments, remedies, products, and health practices.
VanderDrift is a developer base in San Francisco with 4 years experience in Search Engine Optimization and Growth. She led the development and ranking of websites in more than 20 highly search-competitive industries from health and beauty to legal services.
Healthiest, Inc. self-categorizes in these areas: Healthcare, Healthcare marketplace, Healthtech, Content, and E-commerce.
Here's a little about VanderDrift:
Companies I've founded or co-founded: Healthiest, Inc.
Achievements (products built, personal awards won):
Kahootz Medical - first customer facing application
Servio - Crowdsourcing Platform - Created the first Writer Credential (General and Marketing) which ended up being the product differentiator and first profitable product.
If you are an entrepreneur, why? I want to change the world.
What's the No. 1 mistake entrepreneurs make? Not talking to users and having user data loss in the beginning of a product life cycle.
What are the top three lessons you've learned as an entrepreneur?
1. Capture/Segment and learn from your user data
2. Good people are your most important asset
3. Emotional ups and downs are a dime a dozen (give it a day).
Developer with 4 years experience in Search Engine Optimization and Growth. Led the development and ranking of websites in more than 20 highly search-competitive industries from health and beauty to legal services. Code & Bio: http://katharine.org
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