Internet navigaton tool WalkMe raises $25M

Steven Loeb · June 12, 2015 · Short URL:

The company will use the funding to open a new office in NYC, and to expand its team worldwide

The Internet can be a confusing place. Just ask anyone over the age of 60. Oh, I'm only kidding!

But seriously, you have no idea how many phone calls I get from my mother asking me how to put photos up on Facebook. Literally no idea. 

If only Facebook used WalkMe. It is a company that provides online publishers with the ability to create simple on-screen walkthroughs to make the Internet an easier place to navigate.

The company has proved exceedingly popular with its customers and with venture capitalists, who just poured another $25 million into the company, it was revealed on Friday. The round was led by new investor Greenspring Associates, and it also includes participation from existing investors Scale Venture Partners, Giza Venture Capital and Gemini Israel Ventures.

With this latest funding WalkMe has now raised $42.5 million to date, from investors that also includes Mangrove Capital Partners.

Founded in 2011, the Tel Aviv-based WalkMe calls itself "GPS for the Internet." It is a guidance system that layers on top of a Web page to “walk” Web users through.

So, for example, a bank may user WalkMe to show its customers how to use different features on its site, such as how to transfer money between accounts or how to pay their bills directly. Or an employer can use WalkMe to help with onboarding, assisting new employees with learning how to use their systems.

WalkMe ultimately saves its clients both the time, and the cost, of having to either create sales videos or PDF packets that can be hundreds of pages.

The company says it will use the funding "to further accelerate operational momentum and customer acquisition."

That means expanding with more locations; WalkMe revealed that it will be opening an office in New York City. It also means expanding its teams, as the company will be hiring more people at its headquarters in San Francisco, as well as in its offices in Melbourne, Australia, and in Tel-Aviv.

"We are expanding our marketing budgets, both online and offline, and we are expanding our team that works together with our growing partner networks," Dan Adika, CEO of WalkMe, told me. "We have 153 people today. Based on the plan we will cross the 200 mark by the end of this year."

The company has also announced that is has signed agreements with five new global partners: Accenture, Concept-EU for SharePoint; Aasonn for SAP Success Factors; ECENTA for SAP Cloud; and CPSG for Workday.

It now has close to 700 enterprises, governmental entities, universitites and software vendors as clients. Some of WalkMe's customers include Pandora, MasterCard, Intuit, Comcast, Citrix, Cisco, AT&T, Adobe, and PayPal. The service is used by hundreds of millions of people globally every month.

"WalkMe wants to change the world of User Experience as we know it and make it simple. We see zero tolerance to bad or complex UX," said Adika. "We will continue to be on the forefront of transforming the online experience. This funding will help us realize that goal and we don't intend to stop."

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WalkMe enables all online publishers and ISVs to create interactive on-screen 'Walk-Thrus' that assist end-users to quickly and easily complete even the most complex tasks.

Users receive clear and error-proof on screen instructions displayed as sequential balloon hints within the website or app, while they perform the actual process from start to finish.

Think of it as if you are sitting right next to your users and guiding them through each task, step-by-step, on any site platform.



WalkMe eliminates end-user confusion which directly reduces the number and the length of support calls and the investment needed to create or update user manuals and instructional videos.

More importantly, publishers who have implemented WalkMe report dramatic increase in user task-completion, increased conversions, as well as end-user satisfaction and greater overall site utilization.


Other Considerations

Using WalkMe’s system does not require any modification or integration to the underlying software. The 'Walk Thru' creation process is simple and does not require any technical skills.

WalkMe supports all popular browsers (Chrome, Explorer, Safari etc.) and does not require end-user download.

WalkMe is a software-as-a-service product, offering a wide pricing scale. WalkMe offers its product free for “start-up” sized customers, trending upwards to our silver package for small businesses, leading to a customized quote for WalkMe’s largest customers. Self-hosting options are available.

WalkMe complies with the strictest security standards and has been certified by a 3rd party security firm, which satisfies our data sensitive customers and the financial institutions we are currently servicing.