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The company, which joined with Salesforce for a partnership last year, is said to be mulling a bid
In the past few days, reports have been coming out about a potential acquisition of customer relationship management (CRM) company Salesforce, with names like Oracle and SAP being mentioned.
Now there is another name being thrown out there, and it is an interesting one.
Microsoft is said to mulling a potential bid for the company, according to a report out from Bloomberg on Tuesday. There is no deal in place, and the two sides are not even talking yet, but the company was apparently spurred to action when another company made a bid.
According to Bloomberg, Microsoft "has long expected it might compete for Salesforce if it was for sale."
This makes some amount of sense considering the close working relationship the two companies have. In May of last year, Microsoft and Salesforce announced a strategic partnership to create new solutions that connect salesforce.com’s customer relationship management (CRM) apps and platform to Microsoft Office and Windows. The two companies unveiled these joint solutions in October.
Such a deal would also makes sense given the fact that, under new CEO Satya Nadella, Microsoft has been transforming itself into a cloud company, one of the areas where Salesforce excels.
Salesforce sells products that allow businesses to manage relationships, as well the data and information associated with them. Though the company has started to develop other products, including an enterprise social network called Chatter, CRM still remains its core business.
It has four core products:
Sales Cloud, which helps businesses manage their sales cycle by allowing them to capture leads, maintain their customers information, contact management, and to get a complete view of their customers, including activity history, key contacts, customer communications, and internal account discussions.
Service Cloud is a social customer service application, a fully customizable help and support dsk. It includes features such as case management, auto-suggested solutions, e-mail integration, call scripting, online training, data storage and multichannel support.
Salesforce1, a cloud application development platform. Customers get access to Chatter, real-time APIs, Salesforce Identity, and point and click development.
Salesforce bought cloud marketing platform ExactTarget in June of 2013. It offers e-mail marketing, social media marketing, Web personalization, predictive intelligence and a customer data platform.
For Microsoft, getting its hands on Salesforce's cloud capabilities would be a big help toward the company being able to grow in the space.
If Microsoft were to be seriously considering a bid, the company would have to pay big. Salesforce, a publicly traded company, has a market cap of $49.43 billion as of the end of trading on Tuesday.
"Salesforce does not comment on rumors or speculation," a spokesperson from Salesforce told VatorNews when we reached out for confirmation. A spokesperson for Microsoft also declined to comment on the report.
News of the possibility of Salesforce ending up as a member of the Microsoft family sent Salesforce stock up nearly 6% in regular trading, to $75.84 a share, though it has since come down 3.63% in after hours trading.
Microsoft stock slipped 1.33% on Tuesday, to $47.60 a share.
(Image source: forbes.com)
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Salesforce.com is the worldwide leader in on-demand customer relationship management (CRM) services. More companies trust their vital customer and sales data to salesforce.com than any other on-demand CRM company in the world.
Salesforce.com was founded in 1999 by former Oracle executive Marc Benioff, who pioneered the concept of delivering enterprise applications via a simple Web site. Salesforce.com is constantly building on that legacy by improving and expanding our award-winning suite of on-demand applications, our Force.com platform for extending Salesforce, and our one-of-a-kind AppExchange directory of on-demand applications.
Salesforce.com has received considerable recognition in the industry, including:
• Technology of the Year (InfoWorld, 2004, 2005, 2006)
• Editors' Choice Award (PC Magazine, 2002, 2003, 2004)
• Visionary Award (SDForum, 2004)
• Best of the Web (Forbes, 2003)
• CRM Excellence Award (Customer Inter@ction Solutions, 2003, 2004, 2005, 2006)
• Top 100 Innovators Award (BusinessWeek, 2006)
• Innovation Award (AMR Research, 2005)
• CODIE Award for Best CRM (2002, 2003, 2004, 2005, 2006)