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It looks like Microsoft could be getting ready to make a big move to bolster its Xbox gaming division.
The company is in "serious discussions" to buy Mojang AB, the Swedish company behind the popular "Minecraft" video game, according to a report from the The Wall Street Journal on Tuesday.
If the deal does go through, and it could be signed as early as this week according to the report, the price tag could be quite hefty; Microsoft is said to be looking at paying over $2 billion to buy the company.
First released five years ago, in 2009, Minecraft allows players to build structures with blocks in order to protect against monsters. The game has been a huge hit, spawning massive amounts of merchandise, from books to toys to even a potential movie.
It's easy to see the appeal for Microsoft to want to add Minecraft to its Xbox platform; Mojang has sold over 50 million copies of Minecraft since its initial release, and the studio earned more than $100 million in profit last year from the game and Minecraft merchandise.
While the game is already available on Xbox, it can also be played on PlayStation, PCs and smartphones. If Microsoft does acquire Mojang, there is a chance that it would make the game exclusive to Xbox, though that would likely cause an uproar with fans of the game.
As of April, Microsoft had shipped 5 million Xbox One units since it was released in November of last year.
Microsoft would be wiser to use the game to lure more users to its Windows Phone operating system, which still lags behind far behind iOS and Android. Giving Windows Phone users access to exclusive Minecraft content could be a selling point for a number of people.
Founded in 2010, Mojang saw $291 million in revenue in 2013, making a profit of $115 million.
The purchase of Mojang would be the biggest purchase made yet by CEO Satya Nadella, who officially took over the position from Steve Ballmer in February. So far, under his leadership, the company has purchased cloud computing company GreenButton; mobile app management platform Capptain: SyntaxTree, the developers of the UnityVS plugin for Visual Studio; and InMage Systems, a cloud-based business continuity company.
Prior to Nadella taking over, Microsoft also purchased Parature, a customer service SaaS provider.
“We don’t comment on rumors or speculation," a Microsoft spokesperson told VatorNews when we contacted the company for confirmation.
(Image source: minecraft.net)
At Culture, Religion & Tech, take II in Miami on October 29, 2024
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Parature is the global leader in on-demand customer service software, making it possible for any business to leverage the Internet to provide outstanding customer service.
Parature provides the smartest, most efficient way to serve, support, retain, engage with and maximize the value of every customer. Our software-as-a-service (SaaS) delivery and integrated, intuitive design enable organizations to get up and running quickly, easily and efficiently. Parature is the only company dedicated solely to on-demand customer service and support software. Our flagship product, Parature Customer Service™, integrates a customer portal, rich knowledgebase and full ticketing system in one dynamic system that streamlines and strengthens ongoing customer responsiveness and communication.
Founded in 2000, today Parature helps support more than 8 million end users worldwide. Parature is at work in a wide variety of organizations including national associations, leading educational institutions, technology companies, and diverse industries from gaming/interactive media & entertainment, to retail, healthcare and government.
Parature is the recipient of numerous industry awards and recognition including:
* 2007 Product of the Year Award from Customer Interaction Solutions magazine
* Inc. 5000 list of Fastest Growing Private Companies in America
* Washington Business Journal’s list of Best Places to Work for the past three consecutive years
* The Washingtonian Magazine’s Great Places to Work
* Software Magazine’s Software 500
* Northern Virginia Technology Council Hot Ticket Award
* SmartCEO Future 50