Mixpanel analyzed four billion actions across multiple websites to gather the dataRead more...
Tweets will display, and link to, articles where that tweet has been embedded
(Updated to reflect comment from Twitter)
Maybe I'm just old school, but I still find it to be silly when tweets are treated as news. Because nothing could ever be more important than, say, Donald Trump writing some ridiculous nonsense about Obama's birth certificate. or Kanye West going on one of his infamous rants.
Best of all are Twitter fights, with articles that basically consist of a snapshot of back and forth tweets between celebrities sniping at each other. Like this one that recently broke out between Sean Hannity and Ryan Adams. Entertaining? Yes. Newsworthy? Not in my opinion.
But, like it or not, that is the state of the news right now and Twitter is, of course, the main benefitiary of this type of coverage. And the company plans on taking full advantage of it, giving journalists more incentive to embed their tweets.
The site has launched a new feature that will add a section called "Related headlines" on Tweets that have been embedded onto a particular website. The section can be viewed from the Tweet’s permalink page, and it lists, and then links, to the websites where the Tweet has beenembedded. This, Twitter, says will make it "easier to discover stories that provide more context."
The example that Twitter gives is the news that NBA player Jason Collins came out as gay. Collins tweeted about his announcement, and the support he got for it. Websites such as ESPN, MSNBC and Bleacher Report then reported the news, and embedded Collins' tweets. Here is what it would have then looked like:
There are some questions regarding how this will work, though. First, will old tweets retroactively get a headlines section? Or will this only new tweets? Also, if a tweet has many citations, how will they be ranked? Will it be by who cited it first, or by followers, or by some other metric?
As a journalist, the second question means more to me than the first one. This feature is obviously an encouragement for journalists to embed more Tweets, making it a win-win for both sides; Twitter Incentivizes journalists to use their content by offering them more referral traffic by having their articles clearly displayed underneath said tweet.
But that only works if the news sources know for sure that they will be displayed. If only, lets say, five or 10 articles are prominently shown, and a user then has to click to find more, the incentive to promote that tweet will be greatly diminished.
A Twitter spokesperson would not share how the articles will be shown in the new "Related headlines" section.
(Image source: https://techietake.com)
Read more from our "Trends and news" series
Only patients who have already seen a doctor in person will be able to connect via phone or videoRead more...
Hiring a social media management company that can streamline your effort is a good idea though.Read more...
Related Companies, Investors, and Entrepreneurs
Joined Vator on
Bleacher Report is where the sports bar meets the press box, the place where fan-journalists create and critique high-quality sports analysis.
Technology has leveled the sports media playing field, and now more than ever before, sports fans around the world have the ability and inclination to be sports pundits. It's Bleacher Report's mission to give them the skills and tools to do just that.
You won't find "unbiased" coverage at Bleacher Report—and that's the point. Every contribution bears the stamp of its writer's personal convictions.
Bleacher Report is all about community. No one goes it alone. Each submission is edited and rated by the Bleacher Report user-base, allowing individual writers to hone their skills and ensuring that the best analysis gets featured on the site.
Every Bleacher Report article is also a catalyst for discussion and debate. No opinion gets a free pass—and the exchange is as lively as it is free-ranging. At Bleacher Report, you can say whatever you want. The only catch is that you have to be able to back it up.
While Bleacher Report emphasizes inclusiveness, we know that quality matters. That's why our reputation system, Writer Rankings, aims to distinguish the best of the best, by recognizing Top Writers who...
1. Contribute great analysis by writing and publishing their own articles;
2. Improve the network by editing and rating the articles of their peers;
3. Build fanbases by engaging with and responding to the community.
Those who do make it to the higher levels of the Top Writer Rankings are rewarded with more visibility on the network, and greater odds of their work reaching the Front Page.
The net result is a vibrant sports media outlet suffused with a spirit of competitive camaraderie, where expert fans collaborate to produce passionate, polished sportswriting.
We call it the Open Source Sports Network.