Startup timing: From impossible to just really hard

Bambi Francisco Roizen · April 1, 2013 · Short URL:

Evernote CEO and founder Phil Libin shares his lessons learned at Splash

They say that timing is everything, and that goes for when to launch a startup too. One of the best pieces of advice that Evernote CEO and founder Phil Libin shared at Splash SF was when to start a company. 

"The right timing is you wait until the world changes, so that a really important problem moves from being impossible to just being really, really hard. And then you execute."

Craig Sherman of Meritech Capital gave the keynote introduction.  

Check out the photos from Splash SF this past February.

(Libin spoke at our Splash SF event in February. Sharing their lessons learned about starting and scaling their companies at Splash LA on May 30 at the Hollywood Roosevelt will be Paul Thelen, founder and CEO of Big Fish Games, one of the hottest gaming companies, and Josh Berman, founder and CEO of Beachmint, one of the hottest social commerce startups in LA. Register here.)

Image Description

Bambi Francisco Roizen

Founder and CEO of Vator, a media and research firm for entrepreneurs and investors; Managing Director of Vator Health Fund; Co-Founder of Invent Health; Author and award-winning journalist.

All author posts

Support VatorNews by Donating

Read more from our "Splash Talks" series

More episodes

Related Companies, Investors, and Entrepreneurs



Joined Vator on

Our goal at Evernote is to give everyone the ability to easily capture any moment, idea, inspiration, or experience whenever they want using whichever device or platform they find most convenient, and then to make all of that information easy to find.

And we’ve done just that. From creating text and ink notes, to snapshots of whiteboards and wine labels, to clips of webpages, Evernote users can capture anything from their real and digital lives and find it all anytime.

Evernote is an independent, privately held company headquartered in Mountain View, California. Major investors include Sequoia CapitalMorgenthaler VenturesTroika Dialog, and DOCOMO Capital.



Craig Sherman

Joined Vator on

Recently switched from entrepreneur to vc. Formerly COO at and CEO at Gaia Interactive.

Phil Libin

Joined Vator on


Paul Thelen

Joined Vator on

Founder, Chairman and Chief Strategy Officer of Big Fish Games. He has an MBA from Stanford University and a Bachelor of Science in Electrical Engineering from the University of Washington.

Josh Berman

Joined Vator on