Basis raises $11.5M for health and activity tracker

Faith Merino · March 6, 2013 · Short URL:

The company adds Esther Dyson, Tim Chang, and Deepak Chopra to its board

The health monitoring craze is picking up steam. Today, health and fitness tracker Basis announced that it has raised $11.5 million in a Series B round of funding led by Mayfield Fund, with help from existing investors DCM and Norwest Venture Partners. Tim Chang, who previously invested in Basis while he was at Norwest before moving over to Mayfield, is joining the company’s board of directors.

Basis made its big debut back in November with a wearable monitor with several sensors to track the wearer’s activity level and vital signs. The device measures heart rate, skin temperature and sweat, calories burned, sleep patterns, and more. Since then, it’s made some high-profile appearances. At Vator Splash SF last month, P90X fiend Raj Kapoor and tech blogger Robert Scoble were both wearing Basis monitors. It looked like Stewart Alsop of Alsop Louie was wearing another band.

In addition to Tim Chang, Basis also welcomed holistic health guru and New York Times best-selling author Deepak Chopra to the board, along with esteemed angel investor and technology analyst Esther Dyson, who has long had a keen focus on health tech.

"People can now get a more complete picture of their overall health, with visibility into their activity and sleep, as well as important physiological metrics like heart rate," said Deepak Chopra in a statement. "This means Basis can offer a more engaging and insightful way for people to get and stay healthy."

But can it stay ahead of the curve in a space that’s becoming increasingly crowded? Basis is carving a spot for itself amid competitors like Jawbone, which rereleased its UP activity monitor, and Striiv, which is looking to gamify health and fitness. And then there’s Fitbit, which is rumored to be raising $30 million at a $300+ million valuation. And Lumo BodyTech raised $5 million last December for a spine and posture monitoring device that you literally strap to your back.

"Unlike other fitness-focused devices, Basis measures heart rate and other critical health metrics and plans to focus on software to deliver insights to users," said Tim Chang, in an email. "Basis eventually may not even be in the HW business, but has the disruptive sensor set and science to help evolve the wearables market beyond just accelerometers."

The company has evidently been deluged with orders, with a number of customers complaining that they still haven’t received their Basis monitor. Basis’s monitors sell for $199 a piece.


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Did I get enough exercise today? How many calories did I burn? Am I getting good quality sleep? How many steps and miles did I walk today? The Fitbit Tracker helps you answer these questions.


Tim Chang

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Tim is a proven venture investor and experienced global executive, and was named on the 2011 Forbes Midas List of Top 100 Dealmakers.

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I have always been interested in new things ever since I grew up in Cupertino and unboxed my first Apple II back in 1977.

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Stewart Alsop is a former pundit and writer who became a venture investor in 1996. He is an early stage investor in technology companies.

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Rajil Kapoor

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Chief Strategy Officer at Lyft & Head AV Business, former CEO/cofounder of Fitmob & Snapfish, former MD at Mayfield Fund