Today's Investor: Tracy Isacke

No. 1 mistake: Explaining a proposition in technical speak without talking about the problem

Today's Investor is Tracy Isacke, Tracy is the Director of Investments and Business Development at Telefonica. Telefonica is one of the world leaders integrated operator in the telecommunication sector, providing communication, information and entertainment solutions, with presence in Europe and Latin America. Tracy's role is finding new investment opportunities for Telefonica Digital where they have operations in 25 countries and 300m customers globally.

Tracy is a strategic investor, some of the investments she made include Jajah, Amobee, Joyent, Assia, Quantenna, Boku.

Vator’s community is the home to entrepreneurs who embrace their passion and follow their dreams. Our profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

I am a(n):
Investor

Companies I've founded or co-founded:
Sadly none!

Startups I worked for:
I worked for a start-up called Portrait Software, Bessemer Ventures backed and eventually acquired by Pitney Bowes.

My favorite startups:
Personally I love Fab.com, Etsy, Pinterest and service sites like AirBnB and DogVacay which have been very useful to me!

What's most frustrating and rewarding about entrepreneurship/innovation?
Most rewarding is the freshness of ideas and total belief that this is the next big thing – and some of them will be! Frustrating is when it takes too long to understand the proposition because the message is not clear.

What's the No. 1 mistake entrepreneurs make?
Explaining a proposition in technical speak without talking about the problem it solves!
As an investor when looking at entrepreneurs my lessons learned ar

-Lessons as an investor that might help entrepreneurs
-Have a really clear elevator pitch about what you do - it has to be easy to understand for everyone
-The team is the company and makes or breaks decisions – one standout person always makes a great impression
-When information is easy to get at it simplifies the investment process – having the house in order is good practice.

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