Tealium bags $10.5M for IT-free Web tagging service

Battery Ventures invests in the convenience for companies to manage their own Web tagging

Tealium, which helps marketers manage their website tags, just raised $10.5 million in a Series B round of funding from Battery Ventures.

This round brings the company's VC funding to just over $10.6 million. In tandem with this announcement, Battery partner Neeraj Agrawal will join the Tealium board. 

Tealium has focused its efforts on marketing technology, especially website tags that organize and collect data to better advertise and target those trafficking to their site. These solutions include everything from Web analytics and affiliate marketing to social media and email marketing.

In the first six months of this year, Tealium's revenue grew 700% compared to the same period last year, and it more than doubled its enterprise clients (bringing the total number to more than 100). 

New clients include the Volvo, the National Hockey League, Fox Networks Group, and Nokia. 

With Tealium, companies are empowered to manage digital marketing vendor tags by themselves without burdening IT staff, and without JavaScript expertise. Tealium also delivers more pre-configured, turnkey vendor integrations than any other tag management provider, enabling marketers to deploy their online solutions with point and click simplicity.

All of these elements of self-editing and adjustment help companies test the waters in Web tagging and see just what type of traffic their site is seeing and what gets the best results. While IT experts may get better results right out the gate, it is important for company leaders to have a deeper understanding of what is garnering the most results on its Web entities.

"We are excited about our investment in Tealium because the company fits squarely into our thesis that the marketing function is evolving. Today's digital marketer needs to be in control of the online solutions they use every day to drive better business results. New marketing technologies such as tag management provide that," said Neeraj Agrawal, Battery Ventures general partner, in a statement.

"As demonstrated by their impressive customer traction, Tealium has the best technology, the right approach and a one-of-a-kind team. We're looking forward to supporting the company as it takes this category to new heights."

The sizable investment from a single firm is also something to stop and take note of. The small $1.1 million Series A was just back in January and perhaps the company has been growing faster than expected and Battery wanted to really see what a substantial investment could return or we could be seeing some acquisitons soon, either way it seems that Tealium should be on our must-watch list.  

Battery Ventures is one of the largest venture capital firms in the world, having raised nearly $4 billion since its inception in 1983 and with investments such as Angie's List, MetroPCS, Groupon, Marketo, and Omniture in its portfolio.