Today's Entrepreneur: Ilan Abehassera

Kristin Karaoglu · March 9, 2012 · Short URL:

No. 1 mistake: Start by building a complicated product, then simplify it over time

Today's Entrepreneur is Ilan Abehassera, CEO of Producteev.

According to his VEQ, Ilan is  good at networking, marketing management and negotiation.

Vator’s community is the home to entrepreneurs who embrace their passion and follow their dreams. Our profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs an opportunity to showcase themselves and tell their story. So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entrepreneur, we'd like to hear from you.

I am a(n):

Companies I've founded or co-founded:

Startups I worked for:

If you are an entrepreneur, why?
I want to invent something cool.

My favorite startups:
thefancy, twitter,, spotify

What's most frustrating and rewarding about entrepreneurship/innovation?
Rewarding : Changing the life of your active users
Frustrating : Getting the next millionth user always takes way more time than expected

What's the No. 1 mistake entrepreneurs make?
Start by building a complicated product, then simplify it over time.

What are the top three lessons you've learned as an entrepreneur?

  1. Raise more than what you think you need
  2. Pick a co-founder, don't start a company by yourself
  3. Set a great board of advisors from day 1.

(Want to be profiled? Just fill out your Vator profile and we'll find you! Or you can email

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Kristin Karaoglu

Woman of many skills: Database System Engineer; SplashX event producer; Author of Startup Teams

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The idea that became Producteev was born out of numerous gripe sessions between a group of interface experts and web application coders (that’s us). We all needed a good task management application, but none of us (believe us, we tried!) could find one that really did the job.

We wanted a fully-featured task management application, with a user interface that made sense—something we didn’t have to devote a couple of hours learning how to use. We wanted to be able to get a clear overview of the status of any project, anytime and from any place. We needed to be able to collaborate effortlessly, updating project information in many different ways: web, email, IM, mobile, desktop... and we needed to be able to share information in real time with all our team members, no matter how computer-savvy they are … or aren’t.

We couldn't find that perfect application, so we decided to build it!



Ilan Abehassera

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Entrepreneur, Father, Mobile, Strategy, Marketing, Biz Dev, Product and Design.