Today's Entrepreneur: Jason Kulpa

Kristin Karaoglu · March 2, 2012 · Short URL:

No. 1 mistake: Not knowing when to pivot from the original plan

Today's Entrepreneur is Jason Kulpa, CEO, Underground Elephant. According to his VEQ Jason is a thought leader and is good at negotiation and team motivation.

Vator’s community is the home to entrepreneurs who embrace their passion and follow their dreams. Our profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs an opportunity to showcase themselves and tell their story. So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entrepreneur, we'd like to hear from you.

I am a(n):

Companies I've founded or co-founded:
Underground Elephant

If you are an entrepreneur, why?
I want to change the world.

My favorite startups:

What's most frustrating and rewarding about entrepreneurship/innovation?
The most rewarding part about building companies is watching the collaboration between employees. It is like a symphony and I can hear it in my soul.

What's the No. 1 mistake entrepreneurs make?
The biggest mistake is not knowing when to pivot from the original plan. Its good to have a vision, but the route to where you want to go can change often.

What are the top three lessons you've learned as an entrepreneur?
Surround yourself with the right team.
Learn how to align everyone's interests.
Declare victory when applicable.

(Want to be profiled? Just fill out your Vator profile and we'll find you! Or you can email

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Kristin Karaoglu

Woman of many skills: Database System Engineer; SplashX event producer; Author of Startup Teams

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Underground Elephant


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Underground Elephant set out to change the way agencies and businesses connect with people in 2008, and hasn’t stopped growing since. UE was the first direct response marketing company to leverage emerging digital channels and innovative proprietary software to outflank competitors entrenched in search and email. Thanks to cutting edge internal lead generation and SaaS platform development, UE is one of the fastest growing privately held companies in the country. With a strong emphasis on company culture and collaboration, UE continues to lead the tech charge in San Diego, bring home awards, and positively influence the local community.