Today's Entrepreneur: Bridget Thornton

No. 1 mistake: Not using their own product

Vator’s community is the home to entrepreneurs who embrace their passion and follow their dreams.
Our newly-designed profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs an opportunity to showcase themselves and tell their story. So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entrepreneur, we'd like to hear from you.

Today's Entrepreneur is Bridget Thornton, CEO of TrackIgnite.

According to her VEQ  Bridget is a thought leader and is good at technology design and product management.

You are a(n):
Entrepreneur

Name companies you've founded or co-founded:
TrackIgnite.com

If you are an entrepreneur, why?
Serendipitously fell into it...

List your favorite startups:
Ifft, Square, LaunchRock, Mint

What's most frustrating and rewarding about entrepreneurship/innovation?
Not moving fast enough. Moving too fast. Entrepreneurship is a dichotomy.

What's the No. 1 mistake entrepreneurs make?
Not using their own product. You need to feel your users' pain to create an elegant product.

What are the top three lessons you've learned as an entrepreneur?

1. Admit failure and move on.
2. Don't love your product too much.
3. Be confident and be your product's super user.