Today's Entrepreneur: Bridget Thornton

Kristin Karaoglu · September 19, 2011 · Short URL:

No. 1 mistake: Not using their own product

Vator’s community is the home to entrepreneurs who embrace their passion and follow their dreams.
Our newly-designed profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs an opportunity to showcase themselves and tell their story. So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entrepreneur, we'd like to hear from you.

Today's Entrepreneur is Bridget Thornton, CEO of TrackIgnite.

According to her VEQ  Bridget is a thought leader and is good at technology design and product management.

You are a(n):

Name companies you've founded or co-founded:

If you are an entrepreneur, why?
Serendipitously fell into it...

List your favorite startups:
Ifft, Square, LaunchRock, Mint

What's most frustrating and rewarding about entrepreneurship/innovation?
Not moving fast enough. Moving too fast. Entrepreneurship is a dichotomy.

What's the No. 1 mistake entrepreneurs make?
Not using their own product. You need to feel your users' pain to create an elegant product.

What are the top three lessons you've learned as an entrepreneur?

  1. Admit failure and move on.
  2. Don't love your product too much.
  3. Be confident and be your product's super user.


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Kristin Karaoglu

Woman of many skills: Database System Engineer; SplashX event producer; Author of Startup Teams

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TrackIgnite is empowering people to take control of their health through self-tracking and helping doctors understand their patients on a deeper level. 

TrackIgnite allows users to synch all their 3rd party self-tracking apps to a single dashboard offering a beautiful visualization of their connected data: nutrition, sleep, exercise, mood, medications, weather, supplements and more. 

With thousands of self-tracking applications on the market today, TrackIgnite is the only place that helps people gather all their data into a single location and share it with their healthcare provider, personal trainer, friends, and family. 

Beginning 10/16/11 we will invite a limited number of private beta users to TrackIgnite and invite more each week.

Beginning 11/1/11 doctors will be able to follow their patients' self-tracking data to gain quantified and objective data to make better diagnoses and cut down on unnecessary tests and treatments. 

Learn more at TrackIgnite's blog

and follow us on Twitter @TrackIgnite

Request a private beta invite at

TrackIngite Dashboard


Bridget Thornton

Joined Vator on

Entrepreneur, self-tracker. I've been involved in startups for 16 years. I love to create products that work simply and work well. Products should work ubiquitously and solve a fundamental problem.