Everything-organizer Evernote announced Thursday that it has acquired image annotation application Skitch. Terms of the deal were not disclosed. Three Skitch executives--CEO Cris Pearson, COO Keith Lang, and other "Chief Skitchers"--are relocating to Evernote's offices, while the rest of the team will continue to work remotely.
For the unfamiliar, Skitch is a productivity app available on the Mac App Store that functions something like an “image Swiss army knife.” It lets you grab screenshots, crop, resize and add sketches or notes to your images.
Functionality goes far deeper than your typical image editing app, however, allowing for unique features like annotations (pen, text, shapes and arrows), instant uploading (to Skitch.com, Flickr, FTP and .me) as well as the ability to screen grab websites that stretch longer than your computer’s screen.
The full version of Skitch, which used to cost $19.99, is now available completely free on the App Store.
Says Evernote on the company blog:
We were drawn to Skitch (har har) for one simple reason: we love and use their product with Evernote. For years, one of our most requested feature areas has been related to improved handling of images and annotation capabilities. Our users take and share millions of photos and screenshots already, but the experience isn’t as good as it could be. We debated about whether to add the improved functionality into Evernote or build a separate app to handle it. Finally, we decided to do both. Thanks to Skitch, we will.
In addition, to slashing the price of Skitch down to nada, Evernote also announced today that Skitch is available on Android--also as a free app.
The Android version offers many of the same features as the desktop app, although optimized for mobile. (Besides, it’s the first version, so some things will necessarily be missing.) Still, starting today, Skitch for Android users can take snapshots with their phone’s camera and instantly start editing the image with freehand drawing tools and more.
Finally, of course, Evernote is working on bringing tighter integration between its own app and the Skitch app for Android. Oh, and iOS versions are coming “in the not too distant future.”
Hot off a Sequoia Capital-led $50 million fourth round of funding, Evernote has plenty of cash to spare for acquisitions like this one. On top of that, the company has said it is already profitable and still has all the capital from its Series C and Series B in the warchest.
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Our goal at Evernote is to give everyone the ability to easily capture any moment, idea, inspiration, or experience whenever they want using whichever device or platform they find most convenient, and then to make all of that information easy to find.
And we’ve done just that. From creating text and ink notes, to snapshots of whiteboards and wine labels, to clips of webpages, Evernote users can capture anything from their real and digital lives and find it all anytime.
Evernote is an independent, privately held company headquartered in Mountain View, California. Major investors include Sequoia Capital, Morgenthaler Ventures, Troika Dialog, and DOCOMO Capital.
